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Advertising Sales Representative Job Description

How to Hire an Advertising Sales Representative

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Advertising Sales Representative Job Description

Advertizing Sales Representatives are employed by advertizing companies, newspapers, magazines, trade journals, and broadcasting companies to persuade clients to purchase advertizing products and services. They typically sell advertizing space or air time and work to ensure that sales quotas are met.

We are hiring for a persuasive Advertizing Sales Representative to convince potential clients to purchase advertizing space and ensure that existing clients remain satisfied with our advertizing products and services. The Advertizing Sales Representative’s responsibilities include identifying clients’ needs, researching competitors’ advertizing services, products, and prices, and responding to potential clients’ enquiries. You should also be able to provide clients with cost estimates of the products or services required.

To be successful working as an Advertizing Sales Representative, you should demonstrate effective communication skills and be able to build rapport with clients. High performing Advertizing Sales Representative should achieve excellent customer service and continually meet or exceed sales quotas.

Advertising Sales Representative Duties and Responsibilities

  • Proven experience working as an Advertizing Sales Representative.
  • Proficient in all Microsoft Office applications.
  • Sound knowledge of marketing principles and techniques.
  • Excellent organisational and analytical skills.
  • Strong negotiation and consultative sales skills.
  • Effective communication skills.
  • Exceptional customer service skills.
  • Bachelor’s or Associate’s degree in Advertizing, Communications, or related field is preferred.

Advertising Sales Representative Skills and Requirements

  • Build and sustain long-lasting relationships with existing and potential clients.
  • Conduct research on potential clients’ products or services and determining the geographic location of the majority of their target customers.
  • Assist the marketing team in the preparation of media kits and promotional plans.
  • Set up meetings with potential clients to present advertizing proposals and address their concerns.
  • Attend sales meetings, trade shows, and training workshops as required.
  • Persuade clients to purchase company advertizing products and services by communicating the benefits of various types of advertizing.
  • Provide recommendations on suitable formats, advertizing mediums, and font sizes.
  • Prepare sample advertizements for clients.
  • Proven experience working as an Advertizing Sales Representative.
  • Proficient in all Microsoft Office applications.
  • Sound knowledge of marketing principles and techniques.
  • Excellent organisational and analytical skills.
  • Strong negotiation and consultative sales skills.
  • Effective communication skills.
  • Exceptional customer service skills.
  • Bachelor’s or Associate’s degree in Advertizing, Communications, or related field is preferred.

How to write an Advertising Sales Representative Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write an Advertising Sales Representative job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Personalising Your Advertising Sales Representative Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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