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Blogger Job Description

What does a Blogger do?

Bloggers write content for companies, organisations, and SEO/marketing agencies. Blogger responsibilities include writing engaging content and promoting content across social media channels. Bloggers typically report to a Content Manager, Marketing Manager, or Business Owner.

Our Blogger job description includes the Blogger responsibilities, duties, skills, education, qualifications, and experience.

Blogger Example


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If you need an example job description for a Blogger download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Blogger do?

Bloggers write, edit, post, and promote the content on their web pages or websites. They generate and pitch ideas, compose and edit posts, market posts to readers, and conduct research.

Blogger Role

We are recruiting for a Blogger to generate engaging, original content for our website. The Blogger will research topics and develop interesting posts that will appeal to our target audience and promote the blog using social media, direct email, and other methods to alert and expand our readership. You should be a skilled, tech-savvy writer who can create appealing, insightful posts that will reach and grow our audience.

To succeed as a Blogger, you should be focussed on generating and composing interesting content and expanding your readership. You should be creative, adaptable, and analytical with excellent writing skills and a unique voice.

Blogger Duties

  • Writing experience or familiarity with certain interests or a specific field.
  • Exceptional writing, research, and communication skills.
  • Creativity and adaptability.
  • Strong understanding of the target audience and industry trends.
  • Proficiency with computers, especially content management software, social media platforms, MS Office, and SEO keywords, a basic understanding of HTML
  • Ability to sit and type for extended periods.
  • Bachelor’s degree in English, Communications, Marketing, or related field.

Blogger Requirements

  • Generating, researching, and pitching ideas for posts.
  • Writing, editing, publishing, and promoting content.
  • Promoting new posts using advertizements, emails, social media, and other methods to alert and attract new readers.
  • Advocating and educating others about interests, products, or services.
  • Maximising site traffic by utilising Search Engine Optimisation keywords.
  • Inviting other bloggers, experts, or other notable guests to contribute content to the webpage.
  • Monitoring responses to posts via the website, social media, or other platforms to better understand the audience.
  • Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.
  • Writing experience or familiarity with certain interests or a specific field.
  • Exceptional writing, research, and communication skills.
  • Creativity and adaptability.
  • Strong understanding of the target audience and industry trends.
  • Proficiency with computers, especially content management software, social media platforms, MS Office, and SEO keywords, a basic understanding of HTML
  • Ability to sit and type for extended periods.
  • Bachelor’s degree in English, Communications, Marketing, or related field.

Blogger Qualifications

The education and qualifications of a Blogger might include the following:

  • A Degree in Digital Media, English, Journalism, or Marketing
  • Two A Levels
  • At least two GCSEs, including English

Blogger Desired Experience

The relevant experience of talented Bloggers might include writing a personal blog or working in marketing, where the individual may conduct research, use SEM tools, leverage good attention to detail, or build knowledge of an industry, product, or service.

Blogger Training

Possible training of a successful Blogger candidate might include:

  • Digital and Technology Solutions Professional Degree Apprenticeship
  • Level 3 Diploma in Creative Digital Media
  • Level 3 Diploma in Digital Content Production
  • Level 4 Certificate in Professional Marketing
  • Chartered Institute of Editing and Proofreading Qualifications
  • National Council for the Training of Journalists Qualifications

How to write a Blogger Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Blogger Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Blogger Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Blogger Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Blogger

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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