What does a Brand Strategist do?
A Brand Strategist may work for a company, organisation, or marketing and branding agency. Brand Strategist responsibilities include conducting market research, formulating strategies, and implementing development plans. Brand Strategists may report to a Brand Manager, Brand Director, Marketing Manager, or Advertising Manager.
Our Brand Strategist job description includes the Brand Strategist responsibilities, duties, skills, education, qualifications, and experience.
Brand Strategist Example
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If you need an example job description for a Brand Strategist download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.
What does a Brand Strategist do?
Brand Strategists develop holistic brand experiences based on extensive research, experience, industry and client knowledge. Brand Strategists conduct research, unearth actionable insights, formulate and present strategies and are exceptional storytellers. They also collaborate with creative teams, participate in client meetings and lead ideation sessions.
Brand Strategist Role
Brand Strategists develop holistic brand experiences based on extensive research, experience, industry and client knowledge. They carry out research, unearth actionable insights, formulate and present strategies and are exceptional storytellers. In their role they will also collaborate with creative teams, participate in client meetings and lead ideation sessions.
We are actively recruiting for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand storeys and strategies that deliver results. The Brand Strategist’s responsibilities include conducting extensive research, analysing findings, making recommendations, presenting to clients and briefing creatives. Working as a Brand Strategist you should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
Suitable candidates should be open-minded and passionate about creating holistic brand experiences. Ultimately, Brand Strategists should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Duties
- Prior experience as a brand strategist or a similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
- Degree in business, marketing, branding, communication or related field required
Brand Strategist Requirements
- Staying informed on consumer research and market trends.
- Conducting extensive primary and secondary research.
- Analysing research, data and trends.
- Identifying insights, challenges and opportunities.
- Creating competitive reviews and situational analyses.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand storeys.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
- Prior experience as a brand strategist or a similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
- Degree in business, marketing, branding, communication or related field required
Brand Strategist Qualifications
The education and qualifications of a good Brand Strategist might include the following:
- A Higher National Diploma or Bachelor’s Degree in Marketing, Advertising, Business Management, Psychology, or Digital Marketing
- Two A Levels
- Five GCSEs/High School Diploma
Brand Strategist Desired Experience
The relevant experience of a Brand Strategist might include working as a Junior Brand Strategist or Marketing Executive, where the candidate could develop their branding, marketing, and strategic skills.
Brand Strategist Training
Possible training of an excellent Brand Strategist candidate might include:
- Marketing Assistant Advanced Apprenticeship
- Marketing Executive Advanced Apprenticeship
- Chartered Institute of Public Relations Qualifications
- Institute of Data and Marketing Qualifications
- Chartered Institute of Marketing Qualifications
How to write a Brand Strategist Job Advert
Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.
A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.
Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.
How to write a Brand Strategist Job Description
To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.
Job Description Advice - Guidance on How to Personalise a Brand Strategist Job Specification
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
Job Description Tips - Help on formatting a Brand Strategist Job Specification
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
How to Hire a Brand Strategist
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