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Market Research Analyst Job Description

How to Hire a Market Research Analyst

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Market Research Analyst Job Description

We are recruiting for a Market Research Analyst who must have outstanding organisational and research skills. As Market Research Analysts you are expected to be focussed, hardworking, with a strong proficiency in maths and sound business acumen.

To deliver success working as a Market Research Analysts you should be an exceptional communicator and intuitively recognise patterns and be able to gain accurate insight into consumer behaviour and competitors’ strategies. Suitable candidates will exhibit critical thinking skills, strong IT skills and a thorough attention to detail.

Market Research Analyst Duties and Responsibilities

  • Previous experience in market research and analysis.
  • Ability to comprehend and interpret competitor strategies and consumer behaviour.
  • Thorough knowledge of marketing programmes and strategies.
  • Analytical thinker with strong theoretical and research proficiencies.
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organisational skills and detail oriented.
  • Ability to work under pressure and meet strict deadlines.
  • Strong proficiency in maths, web analytics and business research tools.
  • Brilliant written and verbal communication skills.
  • Ability to simplify complex information into a user-friendly format.
  • Proficient in Microsoft Office, databases and statistical packages.
  • Bachelor’s degree in Market Research or similar.

Market Research Analyst Skills and Requirements

  • Monitor and forecast marketing and sales trends.
  • Analyse prices, methods of marketing and distribution.
  • Conduct research on specific market conditions.
  • Assist in the development of marketing plans
  • Analyse consumer preferences to determine the potential sales of a product or service.
  • Measure the effectiveness of marketing programmes and strategies.
  • Devise and evaluate methods for data collection.
  • Gather data on consumers, competitors and market conditions.
  • Use statistical software to analyse and interpret data.
  • Maintain strict confidentiality of sensitive information.
  • Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.
  • Prepare and present reports to clients and management.
  • Previous experience in market research and analysis.
  • Ability to comprehend and interpret competitor strategies and consumer behaviour.
  • Thorough knowledge of marketing programmes and strategies.
  • Analytical thinker with strong theoretical and research proficiencies.
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organisational skills and detail oriented.
  • Ability to work under pressure and meet strict deadlines.
  • Strong proficiency in maths, web analytics and business research tools.
  • Brilliant written and verbal communication skills.
  • Ability to simplify complex information into a user-friendly format.
  • Proficient in Microsoft Office, databases and statistical packages.
  • Bachelor’s degree in Market Research or similar.

Personalising Your Market Research Analyst Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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