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Marketing Assistant Job Description

How to Hire a Marketing Assistant

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Marketing Assistant Job Description

We are recruiting for a Marketing Assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case studies. You will be giving presentations about our ongoing campaigns and provide administrative support to our marketing and sales teams.

Prior experience working in administration, sales, or marketing is a advantageous. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.

Marketing Assistant Duties and Responsibilities

  • Bachelor’s degree in marketing, business or related field.
  • Administration or sales and marketing assistant experience.
  • Effective written and verbal communication skills.
  • A high level of attention to detail.
  • Ability to work effectively within a team and independently.
  • Experience using computers for a variety of tasks.
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • Good organisation skills.
  • Related job and interneship experience.
  • Digital marketing experience.

Marketing Assistant Skills and Requirements

  • Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy.
  • Helping identify marketing trends and key opportunities for innovation.
  • Learning and working with various types of software for digital marketing.
  • Working closely with sales and marketing department.
  • Creating marketing materials such as white papers, case studies, and presentations.
  • Giving presentations.
  • Maintaining a marketing database.
  • Providing administrative support to the marketing and sales team.
  • Preparing, formatting and editing a range of documents.
  • Understanding company product and brand.
  • General office duties.
  • Creating and interpreting a variety of reports.
  • Organising market research.
  • Analysing questionnaires and other forms of feedback.
  • Updating social media accounts.
  • Bachelor’s degree in marketing, business or related field.
  • Administration or sales and marketing assistant experience.
  • Effective written and verbal communication skills.
  • A high level of attention to detail.
  • Ability to work effectively within a team and independently.
  • Experience using computers for a variety of tasks.
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • Good organisation skills.
  • Related job and interneship experience.
  • Digital marketing experience.

Personalising Your Marketing Assistant Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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