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Product Manager Job Description

Our Product Manager job description includes the Product Manager responsibilities, duties, skills, education, qualifications, and experience.

Product Manager Example


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If you need an example job description for a Product Manager download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Product Manager do?

Product Managers are tasked with overseeing the development and improvement of company products. Their duties include understanding customer experiences, creating product pricing, and determining feature requirements, amongst other things.

Product Manager Role

We are looking for multi-skilled candidates with excellent interpersonal skills for the position of Product Manager. Product Managers improve customer experiences, generate new product ideas, and outline detailed product strategies, amongst other duties.

Product Managers will need to manage diverse teams spanning engineering and marketing, requiring both a strong technical background and excellent interpersonal skills.

Product Manager Duties

  • Previous experience in a product development or management role.
  • Proven product development ability.
  • Technical background with experience in software development or web technologies.
  • Attention to detail and good problem-solving skills.
  • Excellent interpersonal skills.
  • Good written and verbal communication.
  • Exceptional leadership skills.
  • Degree in Computer Science, Engineering, or a related field.

Product Manager Requirements

  • Determining feature requirements.
  • Researching customer experiences and demands.
  • Improving customer experiences.
  • Outlining a detailed product strategy.
  • Managing cross-functional teams.
  • Managing product road maps and releases.
  • Understanding product selling points.
  • Identifying and filling product gaps.
  • Generating new product ideas.
  • Developing product pricing and positioning strategies.
  • Working alongside engineering teams.
  • Working with PR and marketing teams to manage product launches.
  • Acting as a product evangelist and representing the company at public events.
  • Previous experience in a product development or management role.
  • Proven product development ability.
  • Technical background with experience in software development or web technologies.
  • Attention to detail and good problem-solving skills.
  • Excellent interpersonal skills.
  • Good written and verbal communication.
  • Exceptional leadership skills.
  • Degree in Computer Science, Engineering, or a related field.

How to write a Product Manager Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Product Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Product Manager Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Product Manager Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Product Manager

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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