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Product Marketing Manager Job Description

How to Hire a Product Marketing Manager

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Product Marketing Manager Job Description

We are recruiting for a Marketing Coordinator with outstanding organisational and research skills. We expect you to be a creative individual with fantastic communication skills and excellent time management.

To succeed Marketing Coordinators should be detail-oriented and have a solid understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities to specific audiences. Thoroughbred candidates will exhibit critical thinking skills, strong problem-solving skills and a meticulous attention to detail.

Product Marketing Manager Duties and Responsibilities

  • Two years of experience in content management, creative writing, advertizing concepts and media negotiations.
  • Critical thinker with strong problem-solving and research proficiencies.
  • Ability to comprehend and interpret competitor strategies and consumer behaviour.
  • Expert knowledge of Content Management Systems (CMS).
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organisational skills and detail oriented.
  • Ability to work under pressure and meet strict deadlines.
  • Creative mind with superb written and verbal communication skills.
  • Ability to simplify complex information into a user-friendly format.
  • Proficient in Microsoft Office, Photoshop and web editing packages.
  • Bachelors degree in Marketing/Communications or related

Product Marketing Manager Skills and Requirements

  • Develop strategic marketing initiatives and activities.
  • Implement marketing plans that include print, broadcast and online content.
  • Create branded advertizing campaigns and support the marketing and design teams by coordinating and collating content.
  • Setup tracking systems for marketing campaigns and online activities.
  • Conduct market research to identify marketing opportunities and negotiate media coverage.
  • Traffic all advertizing efforts to appropriate channels.
  • Develop and manage all internal communication systems.
  • Create, maintain and strengthen the organisation’s overall brand thru all media avenues.
  • Organise and streamline service offerings into user-friendly concepts.
  • Manage print contractors and other promotional venders.
  • Maintain strict confidentiality of sensitive information.
  • Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
  • Two years of experience in content management, creative writing, advertizing concepts and media negotiations.
  • Critical thinker with strong problem-solving and research proficiencies.
  • Ability to comprehend and interpret competitor strategies and consumer behaviour.
  • Expert knowledge of Content Management Systems (CMS).
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organisational skills and detail oriented.
  • Ability to work under pressure and meet strict deadlines.
  • Creative mind with superb written and verbal communication skills.
  • Ability to simplify complex information into a user-friendly format.
  • Proficient in Microsoft Office, Photoshop and web editing packages.
  • Bachelors degree in Marketing/Communications or related

Personalising Your Product Marketing Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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