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Regional Manager Job Description

What does a Regional Manager do?

A Regional Manager can work for any company or organisation with regional offices, stores, or salespeople. Regional Manager responsibilities include leading business and sales operations in their assigned region, setting goals, coaching Managers, and ensuring regulatory compliance. Regional Managers usually report to a company’s senior management or Director of Sales.

Our Regional Manager job description includes the Regional Manager responsibilities, duties, skills, education, qualifications, and experience.

Regional Manager Example


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If you need an example job description for a Regional Manager download the one below, alternatively we have many other Management job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Regional Manager do?

Regional managers oversee an organisation's business operations in a designated geographic area, such as in a specific county or across several states.

Regional Manager Role

We are looking for an experienced Regional Manager to oversee our business operations in an assigned region. As Regional Manager you will be responsible for leading and managing daily operations to achieve business goals and maximise profitability. Your duties will also include guiding management staff in your region, setting performance objectives, evaluating and optimising operational performance, ensuring regulatory and company standards are upheld, and preparing operations and financial reports.

To succeed as a Regional Manager, you should be able to lead and manage people, ensure operations run smoothly, and achieve revenue targets. A high performing Regional Manager should be able to perform efficiently in a high-pressure environment and demonstrate excellent problem-solving and decision-making skills.

Regional Manager Duties

  • Bachelor’s degree in business administration, management, or a similar field preferred.
  • 3+ years of management and leadership experience.
  • Excellent communication skills, both verbal and written.
  • Proficiency in Microsoft Office, with CRM systems, and project management tools.
  • Excellent leadership and decision-making skills.
  • Ability to multitask and work efficiently under pressure.
  • Strong analytical and problem-solving skills.

Regional Manager Requirements

  • Achieving business goals and revenue targets.
  • Recruiting, training, and supporting general managers as well as conducting regular performance appraisals.
  • Overseeing daily operations, managing budgets, and setting performance objectives.
  • Developing and implementing business, marketing, and advertizing plans.
  • Planning, evaluating, and optimising operations to be efficient and cost-effective.
  • Managing internal and external stakeholder relations and negotiating contracts.
  • Ensuring products and services comply with regulatory and quality standards.
  • Ensuring company standards and procedures are followed.
  • Preparing and presenting monthly, quarterly, and annual statements, analyses, and reports of operations and finances.
  • Dealing with escalated customer issues, incident reports, and legal actions.
  • Bachelor’s degree in business administration, management, or a similar field preferred.
  • 3+ years of management and leadership experience.
  • Excellent communication skills, both verbal and written.
  • Proficiency in Microsoft Office, with CRM systems, and project management tools.
  • Excellent leadership and decision-making skills.
  • Ability to multitask and work efficiently under pressure.
  • Strong analytical and problem-solving skills.

Regional Manager Qualifications

The education and qualifications of a top-notch Regional Manager might include the following:

  • A Bachelor’s Degree in Sales and Marketing Management, Retail Marketing, or Business Management
  • Two A Levels
  • Four GCSEs/A High School Diploma

Regional Manager Desired Experience

The relevant experience of a Regional Manager might include working in positions such as Sales Manager, Retail Manager, or Customer Services Manager. Regional Managers’ top skills include business management, leadership, and written and verbal communication.

Regional Manager Training

Possible training of an excellent Regional Manager candidate might include:

  • Sales Executive Higher Apprenticeship
  • Level 4 Award in Managing a Sales Team
  • Level 4 Award in Operational Sales Planning
  • Level 4 Award in Finance for Sales Managers
  • The Association of Professional Sales Qualifications

How to write a Regional Manager Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Regional Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Regional Manager Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Regional Manager Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Regional Manager

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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