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Sales Manager Job Description

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Sales Manager Job Description

We are recruiting a Sales Manager who will be responsible for supervising and organising our sales team. You will be in charge of managing organisational sales by developing business plans, meeting planned goals, and coordinating with our marketing department on lead generation. You will also be tasked with overseeing the activities and performance of your sales team by tracking sales goals, setting individual sales targets, and facilitate the ongoing training of your salespeople.

We require someone with excellent communication skills and the ability to lead a sale team.

Sales Manager Responsibilities

  • Experience in planning and implementing sales strategies.
  • Experience in customer relationship management.
  • Experience managing and directing a sales team.
  • Excellent written and verbal communication skills.
  • Dedication to providing great customer service.
  • Ability to lead a sale team.
  • Bachelor’s degree in business or related field.

Sales Manager Requirements

  • Managing organisational sales by developing a business plan that covers sales, revenue and expense controls.
  • Meeting planned sales goals.
  • Setting individual sales targets with the sales team.
  • Tracking sales goals and reporting results as necessary.
  • Overseeing the activities and performance of the sales team.
  • Coordinating with marketing on lead generation.
  • The ongoing training of your salespeople.
  • Developing your sales team through motivation, counselling and product knowledge education.
  • Promoting the organization and products.
  • Understand our ideal customers and how they relate to our products.
  • Experience in planning and implementing sales strategies.
  • Experience in customer relationship management.
  • Experience managing and directing a sales team.
  • Excellent written and verbal communication skills.
  • Dedication to providing great customer service.
  • Ability to lead a sale team.
  • Bachelor’s degree in business or related field.

Personalising Your Sales Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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