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Senior Product Marketing Manager Job Description

How to Hire a Senior Product Marketing Manager

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Senior Product Marketing Manager Job Description

We are actively recruiting for a Senior Product Marketing Manager to help our company’s marketing strategies and competitiveness. Working as our Senior Product Marketing Manager your duties will include analysing our competitor’s behaviour, identifying market trends and increasing our market share.

To succeed in this role, you should demonstrate a great track record in managing product marketing and interpreting marketing metrics. First-class Senior Product Marketing Managers act as brand ambassadors and capitalise on consumer behaviour trends.

Senior Product Marketing Manager Duties and Responsibilities

  • 5+ years of experience as a Senior Product Marketing Manager in a related industry.
  • Proficiency CRM software.
  • Advanced knowledge of consumer behaviour sciences and marketing strategies.
  • Demonstrable experience in product marketing and innovation.
  • Exceptional ability to increase competitiveness and market share.
  • Ability to develop strong customer relations and feedback channels.
  • Advanced competency in researching market trends and consumer behaviour.
  • Ability to identify strategic industry partnerships and build effective networks.
  • Exceptional interpersonal and communication skills.
  • Bachelor’s Degree in Marketing, Business Development, or similar.
  • Master’s Degree in Business Administration preferred.

Senior Product Marketing Manager Skills and Requirements

  • Analyse marketing strategies to identify new opportunities.
  • Develop consumer-based marketing and branding strategies.
  • Liaise with management, marketing, sales, and production teams.
  • Develop and launch new product lines and identifying new customers.
  • Establish targeted customer and industry partnership networks.
  • Monitor key marketing metrics and developing market segmentation models.
  • Integrate user-experience feedback in product updates and innovation.
  • Perform competitor analysis toward an increased market share.
  • Develop consumer-oriented marketing products and branding strategies.
  • Incorporate emerging solutions and technological advancements in new products.
  • 5+ years of experience as a Senior Product Marketing Manager in a related industry.
  • Proficiency CRM software.
  • Advanced knowledge of consumer behaviour sciences and marketing strategies.
  • Demonstrable experience in product marketing and innovation.
  • Exceptional ability to increase competitiveness and market share.
  • Ability to develop strong customer relations and feedback channels.
  • Advanced competency in researching market trends and consumer behaviour.
  • Ability to identify strategic industry partnerships and build effective networks.
  • Exceptional interpersonal and communication skills.
  • Bachelor’s Degree in Marketing, Business Development, or similar.
  • Master’s Degree in Business Administration preferred.

Personalising Your Senior Product Marketing Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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