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Advertising Designer Job Description

What does an Advertising Designer do?

An Advertising Designer is responsible for creating and designing visual materials for various advertising campaigns. They work closely with clients and marketing teams to create designs that align with the overall advertising goals and Brand identity. Their role encompasses various aspects of the creative process such as ideation, conceptualization, and final execution of designs. They utilize a range of software programs and tools to create logos, packaging designs, billboards, brochures, and digital content. Advertising Designers must possess excellent creative skills, communication, and project-management skills to ensure that the final output meets the client’s expectations.

Our Advertising Designer job description includes the Advertising Designer responsibilities, duties, skills, education, qualifications, and experience.

Advertising Designer Example

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If you need an example job description for an Advertising Designer download the one below, alternatively we have many other Arts job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does an Advertising Designer do?

Advertising Designer

We are looking for an experienced Advertising Designer to join our team. The successful candidate will have a strong creative vision and be able to create innovative, eye-catching designs for a range of media platforms.

The ideal candidate will possess excellent technical skills and a deep understanding of graphic design, typography, colour theory, and layout. They should be an excellent communicator and have a keen eye for detail.


• Develop and design advertising campaigns for print, digital, and out-of-home media.
• Conceptualise and create visuals for marketing materials, websites, and social media campaigns.
• Develop branding and identity materials, including logos, business cards, letterheads, and packaging.
• Liaise with internal stakeholders and clients to ensure successful delivery of projects.
• Develop and adhere to style guidelines for branding and advertising materials.
• Ensure projects are completed on time and within budget.


• Bachelor’s Degree in Graphic Design or a related field.
• 3+ years’ experience in advertising design.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Knowledgeable in HTML, CSS, and JavaScript.
• Excellent communication skills.
• Ability to work independently and in a team environment.

Advertising Designer Role Purpose

The purpose of an Advertising Designer is to create effective, eye-catching visuals for advertising campaigns. This may include creating logos, designing graphics, developing digital media and coordinating with other graphic artists to ensure a cohesive, attractive design. The designer will also be involved in researching current trends in marketing and advertising to ensure that their designs are modern and relevant. Additionally, they may assist in the development of promotional materials and create concepts for new marketing campaigns.

Advertising Designer Role

Advertising Designers create visual concepts to communicate ideas that inspire, inform and captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Advertising Designers also work with art directors, sales agents and marketing professionals to create effective campaigns that meet the needs of clients and appeal to their target audience.

Advertising Designer Duties

  • Creating advertising materials such as posters, banners, flyers and leaflets
  • Developing concepts and designs for campaigns
  • Working closely with clients to understand their requirements
  • Liaising with external printers and other suppliers
  • Managing budgets and working to deadlines
  • Proofreading and checking artwork for errors

Advertising Designer Requirements

  • Creative design skills
  • Proficiency in Adobe Creative Suite
  • Ability to work to tight deadlines

Advertising Designer Skills

  • Creative thinking
  • Graphic design
  • Ability to work independently

Advertising Designer Personal Traits

  • Creative
  • Organised
  • Attention to detail
  • Ability to work to deadlines

How to write an Advertising Designer Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write an Advertising Designer Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise an Advertising Designer Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting an Advertising Designer Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire an Advertising Designer

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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