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Free Job Advertising Template & Examples

Free Job Advertising Template & Examples

What is a Job Advert?

A Job Advert is created for the purpose of attracting job seekers to apply for a job vacancy. It broadcasts to jobseekers that a job vacancy is available for applications.

Job adverts can be placed online, on job boards, on social media or on company intranets.

You can also find job adverts in newspapers, publications, notice boards, shop windows and mediums affiliated to the job centre.

Adverts for jobs usually include basic information about the role, such as the company name and the salary bracket.

It will then include a job description, which goes into greater detail about the role and what you need from candidates.

If you’re looking for a job advertisement example, then check out our Job Advert Template. This acts as a job advert example that you can use to take inspiration from.

You can also use our job advert sample as a template to create your own post, that will help recruiters to save time when recruiting new team members to their workplace in the future.

What is the difference between a Job Description and a Job Advert?

A job advertisement is not the same as a job description or a job specification. A job advert is created to attract and engage with suitable candidates for your company.

The tone of the language in a job advert is usually persuasive, whereas a job description is typically for internal use and is more factual.

In both a job advert and a job description, the responsibilities and expectations will need to be clearly displayed.

Before writing your job advert, it may help to create a job description. Doing this will enable the company management to agree on the responsibilities of the position, and to understand what each person expects the recruited candidate to achieve on a daily basis.

A job description will help by getting the stakeholders to agree on what qualifications, skills and other key requirements are required.

In short, the purpose of a job advert is to grab the attention of as many potential candidates as possible, while the job description provides more detailed information.

The job advert will appear on search results when candidates express interest in your niche on a job site or via a search engine.

So, your advert needs to include relevant keywords that will make it reach the top of search results and entice potential applicants to apply.

Why Use A Job Advertisement Template?

Using a job advertisement template will help you by providing information on what details are required when creating your job advert.

These templates provide guidance and gives your job advert the foundations that will help you produce a comprehensive, persuasive advert.

This will enable you to create a fantastic first impression about your company. It’ll also demonstrate why is it a great place to work and why it is a fantastic opportunity.

By creating a compelling job advert, you will increase your chances of maximising the number of suitable candidates who will apply for the job.

The more suitable candidates that apply for your vacancy, the more options you will have when it comes to interviewing and recruiting.

The job advert will need to include the job responsibilities and duties, as well as the skills required to perform the role.

In this way, it is similar to a job description. It will also list everyday tasks that the person would be expected to perform.

Additionally, the job advert will need to share information about who the role reports to, whether this person will have management responsibilities, and what the goals of the position are.

When creating a job advert, it is important that it gives anyone reading it a good understanding of how the role fits into the company and a good summary of what the person is expected to do.

You must include information about expected travel requirements, the employment type, any required qualifications, the expected working hours, an indication of the level of the person you require and the amount of experience you expect this candidate to have.

As you’re trying to persuade candidates to apply for your job vacancy, you should consider adding information about the perks offered and benefits provided by the organisation.

Be honest about what you have to offer, so that your company doesn’t face issues further into the recruitment process.

With an honest and comprehensive job advert, you can entice the right candidates to apply for your role and increase your chances of choosing the right person to fill your role.

Job Advert Template
Job Advert Template

What to include in a job advert?

The key criteria that you should consider including in a job advert are:

  • Job title
  • Location
  • Employment type
  • Overview of company
  • Purpose of position
  • Details of your industry
  • Specialisation
  • Level of job
  • Responsibilities / experience and skills required
  • Salary & benefits
  • Qualifications

How to write a good job advert

Writing a good job advert requires some basic writing skills and specific tactics to ensure that the resulting advert is compelling and enticing.

Some ways to write a great job ad include:

  • Make it compelling, concise and detailed
  • Describe accurately the personal characteristics that are required
  • Choose the best suited job title
  • If possible, work with employees to create a true and engaging job description
  • Research the position and know all of the key responsibilities
  • Tell your company’s story
  • Use persuasive language to sell your company and the opportunity available
  • Give a clear overview of the job and what the expectations of the position are
  • Avoid using jargon or too much ‘industry talk’
  • Use ‘action words’ to win the attention of the reader
  • Outline that company’s standards
  • Use the present tense
  • Start sentences with verbs
  • Use gender neutral language
  • Ensure it is proofread

Where to advertise jobs

There are lots of job boards to choose from. When you’re searching, you’ll find that there are many leading brands that you will be familiar with.

There are also niche job boards that enable you to be even more targeted with your job advert.

Job Board Resellers, also known as flat fee recruiters, enable you to place your job advert on a network of job boards simultaneously.

This fixed fee option is a low-cost way to publish your job advert on as many job sites as possible in one process.

Writing a job description?

Download our free Job Description Template to guide you through the process of creating an insightful job description.

Having a detailed job description is extremely helpful to candidates when they are applying for jobs online.

About Hiring People

Hiring People is committed to helping companies from across the business world to hire the best candidates for every job posting they have.

Alongside our Job Advertising and Flat Fee Recruitment services, we also provide you with a range of resources for businesses to help you get the right candidates interested in your role and give them a better understanding of what you need.

These include job ad templates and examples, so you can save time when you’re starting the recruitment process.

That means you can get on to the most important part: selecting candidates with relevant skills to interview.

Get Job Advert Discount

Once you have selected your Job Description, you can download it and convert it to a Job Advert. You’re welcome to use as many as you require.

If you wish to use the job description for a CV template click through for advice and to convert to a CV.

With our discount, you get a cost-effective way to get the job advertisement sample you need to find the perfect candidates.

How to write a Free Job Advertising Template & Examples Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write a Free Job Advertising Template & Examples job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Job Description Advice - Guidance on How to Personalise a Free Job Advertising Template & Examples Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Free Job Advertising Template & Examples Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Free Job Advertising Template & Examples

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards.

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