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Digital Analyst Job Description

What does a Digital Analyst do?

A Digital Analyst is responsible for analysing large amounts of data related to website and social media activity for their organisation. They use various tools and techniques to gather data and turn it into actionable insights for business decisions. They are responsible for understanding their company’s digital performance and identifying areas for improvement. Digital Analysts may also be responsible for creating reports, visualisations, and dashboards to communicate key metrics to stakeholders. They play a critical role in helping businesses understand and improve their online presence.

Our Digital Analyst job description includes the Digital Analyst responsibilities, duties, skills, education, qualifications, and experience.

Digital Analyst Example

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If you need an example job description for a Digital Analyst download the one below, alternatively we have many other Manufacturing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Digital Analyst do?

Digital Analyst

We are seeking an experienced Digital Analyst to join our team and help us to drive our digital strategy forward.

As a Digital Analyst, you will be responsible for gathering, analysing, and interpreting data from various digital platforms, including web, mobile, and social media. You will provide insights and recommendations to help develop effective marketing campaigns, optimise user experience, and improve overall performance.

To be successful in this role, you should have excellent analytical and problem-solving skills and an understanding of digital channels and technologies. You should also be able to use data to create reports and presentations and communicate complex concepts in a clear and concise manner.


• Collect, analyse, and interpret data from various digital platforms

• Identify trends and insights to drive business decisions

• Develop effective marketing campaigns and user experiences

• Generate reports and presentations to present to senior management

• Monitor and evaluate marketing performance

• Provide recommendations for improvement and optimisation

• Stay up to date with digital trends and technologies


• Bachelor’s degree in marketing, business, or related field

• Proven experience as a Digital Analyst or similar role

• Strong analytical and problem-solving skills

• Excellent communication and presentation skills

• Knowledge of digital channels and technologies

• Proficiency in Microsoft Office, Google Analytics, and other related software

Digital Analyst Role Purpose

The purpose of a Digital Analyst is to use data and analytics to identify trends and opportunities in the digital space, enabling organisations to optimise their digital strategies and improve their overall performance. This involves collecting and analysing data from a variety of sources, such as website and app usage, social media, user feedback, and market trends. The Digital Analyst must then present their findings in a clear and concise manner, providing insights and recommendations to support decision making. They must be able to work closely with stakeholders to ensure their data-driven insights are accurately interpreted and implemented. Finally, the Digital Analyst is responsible for monitoring the success of digital initiatives and providing data-driven feedback to ensure that objectives are met.

Digital Analyst Role

Digital Analysts use data from websites and other digital sources to identify trends and insights, and to inform marketing strategies. They use analytical tools to develop strategies for businesses to increase their online presence and success. They also create reports and presentations to share their findings to stakeholders.

Digital Analyst Duties

  • Carry out data analysis and research to identify trends and develop insights
  • Develop data-driven recommendations and strategies for improving digital performance
  • Generate reports and dashboards for stakeholders
  • Analyse user behaviour and identify opportunities for improvement
  • Optimise digital campaigns and follow up on the performance
  • Collaborate with internal teams to ensure data accuracy and system integrity

Digital Analyst Requirements

  • Strong numerical and analytical skills
  • Good problem solving and decision-making abilities
  • Excellent communication and interpersonal skills
  • Ability to work independently as well as part of a team
  • Knowledge of data analysis techniques
  • Experience in data visualisation tools
  • Understanding of business processes

Digital Analyst Skills

  • Data analysis
  • Data visualisation
  • Data manipulation
  • Data interpretation
  • Data mining
  • Statistical analysis
  • Business intelligence

Digital Analyst Personal Traits

  • Strong analytical skills
  • Excellent problem-solving abilities
  • Ability to interpret data and draw meaningful conclusions
  • Excellent communication skills
  • Knowledge of web analytics tools

How to write a Digital Analyst Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Digital Analyst Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Digital Analyst Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Digital Analyst Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Digital Analyst

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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