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Web Manager Job Description

What does a Web Manager do?

A Web Manager is responsible for managing all aspects of a company’s online presence, including the design, development, operation, and maintenance of its website. This involves working closely with other departments such as marketing, IT, and content production teams to ensure that the website is functioning optimally and meeting business goals. Specific tasks include overseeing website design and layout, content creation and management, search engine optimisation, website analytics and reporting, user experience testing, and keeping up to date with emerging trends and technologies in the web industry. The Web Manager may also be responsible for managing a team of web-related professionals.

Our Web Manager job description includes the Web Manager responsibilities, duties, skills, education, qualifications, and experience.

Web Manager Example

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If you need an example job description for a Web Manager download the one below, alternatively we have many other Information Technology (IT) job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Web Manager do?

The Web Manager is responsible for overseeing the development, implementation and management of websites, webpages and web-based applications. This role involves developing and maintaining content, creating and managing website and webpages designs, managing web hosting, setting up and maintaining web security measures, troubleshooting technical issues and developing strategies for online marketing and advertising. The Web Manager must possess strong communication skills and be comfortable working with both technical and non-technical stakeholders. The successful candidate will be a self-starter, have the ability to think strategically and be an experienced problem solver.

Web Manager Role Purpose

The purpose of a Web Manager is to oversee the development, maintenance and operation of an organisation's web-based presence, both internally and externally. This includes website design and content, web-based applications and digital marketing campaigns. They must ensure the website is optimised for search engines, develop strategies for increasing website traffic and engagement, and maintain a secure and up-to-date technical infrastructure. They must also ensure that the website meets the organisation's objectives and complies with legal and industry standards.

Web Manager Role

A Web Manager is responsible for managing, maintaining and optimizing the website of an organisation, ensuring it is up to date and runs smoothly. They are also responsible for creating and implementing digital marketing strategies to increase website traffic and engagement.

Web Manager Duties

  • Plan, develop and implement web strategies and online campaigns
  • Manage and maintain websites and online content
  • Monitor web analytics and user engagement metrics
  • Identify areas for improvement and develop and execute strategies for improvement
  • Plan and implement SEO and SEM strategies
  • Research and evaluate new technologies for web development
  • Liaise with external agencies and vendors
  • Ensure brand consistency across all web platforms

Web Manager Requirements

  • Develop, maintain and update websites
  • Monitor web traffic and performance
  • Analyse website data
  • Ensure website content is fresh and up-to-date
  • Liaise with marketing and design staff
  • Stay up-to-date with the latest web technologies

Web Manager Skills

  • Ability to use web-based content management systems
  • Excellent written and verbal communication skills
  • Knowledge of HTML, CSS, JavaScript, and other web programming languages
  • Experience with analytics, SEO, and other web marketing tools
  • Experience with website design and development

Web Manager Personal Traits

  • Be highly organised
  • Be proactive and able to work independently
  • Excellent communication skills
  • Demonstrate attention to detail
  • Ability to work well under pressure
  • Knowledge of HTML and web development

How to write a Web Manager Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Web Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Web Manager Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Web Manager Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Web Manager

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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