If you are looking to hire great people, you need to write a catchy job advert that stands out with the right candidates. Your job ad and job description might be the first contact potential candidates have with your company, so they need to set the right expectations and differentiate you by conveying your company culture, brand, values, mission, and employment benefits.
Before we look at the best job ad examples, let’s quickly review what a job ads must include.
What To Include In A Job Ad
You have probably already been using our job advert template to ensure you have the basics in place. If you haven’t used our job ad template before, here are ten essential elements we recommend all new job ads include.
JOB ADVERTISEMENT STRUCTURE:
- Job title
- Type of employment
- Company overview
- The position’ purpose
- Industry details
- Job level
- Job responsibilities, job duties, experience, qualifications, and skills
- Salary range and benefits
Catchy And Creative Job Ads
Here are five of the best job ad examples and why we think eye-catching and primed to draw in the perfect candidate.
EXAMPLE 1: JOB AD HIGHLIGHTS LIFESTYLE CHOICE AND WORK-LIFE BALANCE
This Software Developer Job Ad shows off the perks of working in a digital role. The job’s title accurately describes the role and expresses the experience and skills applicants should possess. The job description suggests how the company supports external life choices by offering flexible working options (work from home/remote), later mentioning a generous holiday entitlement and personal development support. The advertising narrative creates a sense of positivity and fun that will attract talent looking to embrace real-world passions while working as part of a supportive team in a virtual office.
A key takeaway for your job ad is to consider if you can offer job seekers flexible working options. Some remote or hybrid working element has become a candidate expectation and an excellent way to compel talent to apply.
EXAMPLE 2: JOB ADS THAT DON’T EXCLUDE
The above job advert stands out as one of the best job ad examples by breaking convention and not stipulating specific qualifications or course completions, which can exclude potential employees who have all the skills and experience companies need.
The key takeaway for companies is to leverage an approach that doesn’t exclude groups of candidates. If a qualification is a nice-to-have and not a must-have, you want to improve the diversity of your employees or want to bring in new and alternative views and opinions, your hiring strategy could embrace this approach.
EXAMPLE 3: JOB AD PROMOTES AN ALIGNMENT OF VALUES
This waste collection and Warehouse Operative Job Ad aligns with potential candidates’ values, mentioning topical subjects such as recycling, waste reduction, and creating an environmental legacy for future generations.
Key takeaways you can embrace to create a successful hiring campaign include; 1. mentioning a company mission that mirrors the opinions and beliefs of your ideal candidates, 2. including a salary to set candidate expectations, and 3. as shown in the screenshot below, the advertising promotes attractive benefits such as weekly or monthly pay, an immediate start, and a paid lunch break.
EXAMPLE 4: JOB ADS THAT ARE FUNNY AND CREATIVE
The above creative job ad created a buzz with a funny and distinctive approach of making the job advert a meme. One of the more distinctive ideas was to set an application process where candidates only needed to submit four brand-related memes. A funny and creative job ad isn’t appropriate for all careers, companies, or industries, but it worked in this case as the position was for a chief meme officer.
The creative job ad takeaway is fun, humour, and bright colours can attract attention if the role is equally creative. The creative hiring process and job ad format could be for you if you are looking to hire hungry designers or content strategists.
EXAMPLE 5: JOB AD THAT EMBRACES EMPLOYEES DEVELOPMENT
This junior HR Advisor Job Ad moves the focus away from the company’s growth and toward the candidates’ growth. Career development is extremely important to candidates, and this job ad hints at an opportunity to gain experience and work towards a senior role. As with other examples in our list of catchy job adverts, the approach does not exclude candidates by stating specific qualifications and later informs the audience that they will work together on more complex HR issues.
The employee development job ad takeaway is to demonstrate a willingness to invest in new employees in the relative infancy of their careers. An important note is to appreciate that career pivots occur more often in working life today, and there is nothing within the ad that discriminates against age.
Summary Of How To Write Good Job Adverts
Here we summarise what we have learned from the best job ad examples, giving you fifteen tips on How To Write A Job Advert.
HOW TO WRITE AN EFFECTIVE JOB ADVERTISEMENT:
- Ensure your job ad starts with the best-suited job title
- Make your job ad concise, compelling, and detailed
- Describe the personal traits of your ideal candidate
- Tell your company story and describe your company culture
- Research jobs to discover their key responsibilities
- Collaborate with current employees to create an engaging and authentic job description
- Avoid using industry or company jargon
- Use persuasive language and sell the career opportunity
- Use gender-neutral language
- State your company’s expectations and objectives
- Use the present tense
- Use action words to attract the audience’s attention
- Use bullet points to convey core duties and responsibilities
- Include website links so candidates can discover more
- Proofread your job descriptions and job ads
Job Ad FAQs
Here we answer your job ad writing questions.
A great job ad uses concise language to build trust with potential applicants. Bullet points help create a snapshot for candidates to understand the position and expectations instantly. A creative job ad that inspires candidates to apply speaks directly about how they can help your company grow, develop their career, and work with an organisation with similar ideas and values.
A bad job ad doesn’t let the person know what to expect from daily life working in the role. Including all duties and responsibilities is crucial so new employees don’t end up in the wrong job. Negating to mention salary or the seniority of the role are additional elements that can result in low application numbers, poorly qualified candidates, and a bad hire.