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Choosing The Right Job Title

Choosing The Right Job Title

Employers who do online job advertising should understand that stating or choosing the appropriate job title is paramount because it allows you to get the appropriate applications from the appropriate professionals. Using the wrong job titles can mean that job seekers don’t find your job posting when searching on online job sites. Job titles can be confusing at times, but for an employer to get applications from the appropriate candidates, they should confirm that that job titles are appropriate.

What Is A Job Title?

A job title is a short position title for a role within your company. Great job titles accurately describe the person’s role and job responsibility. It should indicate where the open position fits within your company’s hierarchy, which may mean using a prefix such as junior, assistant, senior, or executive.

When choosing your own job titles, Hiring Managers may be motivated to use a job title that will attract candidates and appear in a job search. However, it is crucial to remember that job titles have an internal and external role. Employees, vendors, customers, and even your Chief Executive Officer will use them to determine who and if they are speaking to the right person when they have questions or tasks to complete.

Tips On How To Choose A Job Title

How To Choose A Great Job Title

Here we provide some advice though 7 tips on choosing your next job title:

  1. Focus on job responsibilities
  2. Include job keywords
  3. Avoid industry jargon and abbreviations
  4. Choose a suitable length
  5. Avoid unnecessary information
  6. Include the seniority level
  7. Avoid gendered language and outdated terms


The perfect title should make clear the job responsibilities and what the role entails. If you are unsure of the duties of new hires, begin by writing a job description and determining the job scope.

You may need to speak to the prospective employees’ line manager to discover the role’s responsibilities.


A job seeker will be performing job searches, and the best job title must include the keywords job applicants may use. If you use a unique title that no one will search for, finding the perfect candidate will be hard or impossible.


Unless extremely well-known, job titles should not include abbreviations or industry jargon. Acronyms such as HR, CEO, and VP are well-recognised, but nothing stops you from having both, for example, Vice Presidents (VP) or Chief Marketing Officer (CMO).


Job titles that are too short or too long may suffer in job searches. The best job title that will appear in a job search is 50-70 characters long.


To keep titles short, avoid unnecessary information that can be included elsewhere, such as in your job ad or job description. Salary, job codes, and location are excellent examples.


As previously mentioned, it is incredibly important to include the seniority level in the job title if you are to attract the right candidates. Including seniority will help potential employees with skills needed quickly find jobs at your medium or small business. Entry-level jobs may include keywords such as junior or assistant. A senior position might include manager, executive, or director.


Outdated traditional titles and gendered language should be avoided when advertising your positions. Examples of obsolete job titles include ‘clerk,’ which has been replaced by ‘office assistant.’ Gendered job titles such as ‘waiter’ and ‘waitress’ should be replaced by ‘server’ or similar.

Recommended reading: Are You Ever Allowed To Discriminate In A Job Advert.

Creative Job Titles

Creative job titles may appear innovative and exciting, but these should only be used for creative jobs like design and marketing. Creative wording, such as ‘rock star,’ may be better placed in the job description. Ensure creative titles reflect the responsibilities of the position and career, and remember that potential employees will be making job searches and setting up job alerts.

Job Title Inflation

Job Title Inflation

Job title inflation often occurs when a manager wants to provide recognition to an employee, but some implications might affect your company if you inflate the title of a position. When employers hire using an inflated title, the company might receive applications from candidates expecting a higher salary or more significant responsibilities.

Furthermore, clients and partners may speak to the wrong individual, giving a poor impression of your company and brand. They may look good on a resume, but misinformation will ultimately damage your brand and company culture.


If you are developing job titles, job descriptions, and job adverts, the following resources and articles will be immensely useful:

Common Job Titles

We have conducted job title research and analysis of our data shows the job titles most commonly used by employers when advertising a job. Our list of 100 common job titles can help you in choosing the right job title that will attract a healthy number of qualified applicants:

  1. Home Care Assistant – View a Home Care Assistant Job Description
  2. Customer Service Representative – View a Customer Service Representative Job Description
  3. Cleaner – View a Cleaner Job Description
  4. Warehouse Person – View a Warehouse Person Job Description
  5. Computer User Support – View a Computer User Support Job Description
  6. Delivery Driver – View a Delivery Driver Job Description
  7. Healthcare Support Worker – View a Healthcare Support Worker Job Description
  8. Retail Store Manager – View a Retail Store Manager Job Description
  9. Recruiter – View a Recruiter Job Description
  10. Sales Manager – View a Sales Manager Job Description
  11. Sous Chef – View a Sous Chef Job Description
  12. Human Resources Assistant – View a Human Resources Assistant Job Description
  13. Stock Clerk
  14. Retail Customer Service – View a Retail Customer Service Job Description
  15. Customer Service Administrator – View a Customer Service Administrator Job Description
  16. Maid And Housekeeping Cleaner – View a Maid And Housekeeping Cleaner Job Description
  17. IT Support Engineer
  18. Forklift Driver
  19. Waiter / Waitress – View a Waiter Job Description | Waitress Job Description
  20. Project Manager – View a Project Manager Job Description
  21. College Lecturer
  22. Application Engineer – View an Application Engineer Job Description
  23. Night Care Assistant – View a Night Care Assistant Job Description
  24. Construction Labourer – View a Construction Labourer Job Description
  25. Software Project Manager
  26. Graduate Teaching Assistant – View a Graduate Teaching Assistant Job Description
  27. Baggage Porter
  28. Vocational Nurse
  29. SEN Teaching Assistant
  30. Marketing Manager – View a Marketing Manager Job Description
  31. Learning Support Carer
  32. Application Support Engineer – View an Application Support Engineer Job Description
  33. Registered Nurse – View a Registered Nurse Job Description
  34. .NET Software Developer – View a .NET Software Developer Job Description
  35. Chef And Head Cook – View a Chef And Head Cook Job Description
  36. Production Worker – View a Production Worker Job Description
  37. Customer Service Manager – View a Customer Service Manager Job Description
  38. Residential Assistant – View a Residential Assistant Job Description
  39. Forensic Accountant
  40. Class I Lorry Driver
  41. Restaurant Manager – View a Restaurant Manager Job Description
  42. Computer Engineer
  43. Healthcare Social Worker – View a Healthcare Social Worker Job Description
  44. Children’s Assistant
  45. Class II Lorry Driver
  46. Receptionist – View a Receptionist Job Description
  47. Clinical Nurse Specialist
  48. Quantity Surveyor – View a Quantity Surveyor Job Description
  49. HR Administrator – View an HR Administrator Job Description
  50. Community Care Assistant
  51. Financial Management Accountant – View a Management Accountant Job Description
  52. Java Software Developer – View a Software Developer Job Description
  53. Business Development Executive – View a Business Development Executive Job Description
  54. Chef Supervisor
  55. Business Analyst – View a Business Analyst Job Description
  56. Mental Health Therapist – View a Mental Health Therapist Job Description
  57. Nursing Home Nurse
  58. Primary School Teaching Assistant – View A Teaching Assistant Job Description
  59. Financial Accountant – View a Financial Accountant Job Description
  60. Support Administrator – View a Sales Support Administrator Job Description
  61. Tutor – View A Teacher Job Description
  62. Machine Operator – View an Equipment Operator Job Description
  63. Learning Support Assistant
  64. Services Account Executive
  65. Territory Sales Manager – View an Area Sales Manager Job Description
  66. Mental Health Assistant
  67. Support Manager – View a Customer Support Manager Job Description
  68. Teaching Assistant – View A Teaching Assistant Job Description
  69. Order Filler
  70. Electrical Maintenance Engineer
  71. Production Quality Supervisor
  72. Registered Mental Health Nurse – View a Registered Mental Health Nurse Job Description
  73. Nurse – View a Nurse Job Description
  74. Market Research Analyst – View a Market Research Analyst Job Description
  75. Medical Assistant
  76. Key Stage One Teacher
  77. Learning Disabilities Assistant
  78. Management Accountant – View a Management Accountant Job Description
  79. Practical Nurse
  80. Software Test Engineer – View a Software Tester Job Description
  81. Property and Community Association Worker
  82. Teachers and Instructor – View a Teacher Job Description
  83. Front End Developer
  84. Nursing Assistant – View a Nursing Assistant Job Description
  85. Operations Project Manager
  86. Property Lawyer
  87. Electrician – View an Electrician Job Description
  88. Nursery Teacher – View a Nursery Practitioner Job Description
  89. Night Nurse
  90. Sales Account Manager – View an Account Manager Job Description
  91. Data Architect
  92. Construction Site Manager – View a Construction Manager Job Description
  93. Accounting Assistant – View an Accounting Assistant Job Description
  94. Pensions And Benefits Administrator
  95. Service Engineer
  96. Landscaping and Groundskeeping Worker – View a Landscaper Job Description | Groundskeeper Job Description
  97. Welder – View a Welder Job Description
  98. Nursery Worker – View a Nursery Assistant Job Description
  99. Mechanical Maintenance Engineer
  100. Surveyor – View a Building Surveyor Job Description

The job titles data used in our research is provided by our partner site; Check-A-Salary, where you can conduct salary benchmarking and check the average salary of your open positions.

Recruitment And Job Title

Job Titles And Promotions

For your recruitment process to be successful, first you must have a pool of qualified candidates from your job ad. For you to get the appropriate applicants, you ought to have included an appropriate job title that entails the skills you would like your potential employee to have. Take for example you want to recruit a secretary, but then you put a job title of an office assistant. The recruitment process starts with the job title because it will attract the people that have the skills you want to apply to your specific position.

Read Creating A Talent Pool.

How Job Titles Create Motivation To The Employee

You should put a job title that corresponds with the skills you demand. Online job advertising is helpful if you ensure you put the correct job title. The job title should not lower the status of the employee but rather make them feel treasured and valued.

How Job Titles Lead To Promotions

Other Job Titles For Recruitment

Many employees value career progression, and they highly care about their entry level on any company. Job titles are deemed as the start point where an employee is going to be for some time before being promoted to another level. When the title depicts a low rank, you might put off talented professionals from applying for your open positions.

The bottom line is that job titles are important when advertising a job online so you should make sure that you find the appropriate one. They keep on changing every now and then so you should check the most updated and latest titles for the job post you are advertising.

Working with an online job advertising agency will help you make sure that you use the right job title, allowing you to attract the right calibre of candidate.

Job Titles FAQs

Here we answer your job title questions.


A job title is short title that describes company positions. It should match the responsibilities of the role.


View our list of the top 100 job titles to find an appropriate title for your jobs.

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