LinkedIn has a membership of 800 million in more than 200 countries and territories worldwide. It, therefore, offers unprecedented access to advertise a job or reach out directly to potential candidates.

You could pay a monthly fee for Recruiter Lite, but even without this, LinkedIn’s search power is fantastic. If you know how to use it.

Recruiter Lite

• Pay as little as £109.99 per month when billed annually.

LinkedIn is a recruitment tool not to be ignored and if used correctly could save you a lot of money.

FIND AND CONTACT THE RIGHT PEOPLE TO GROW YOUR NETWORK AND SEE WHO’S VIEWED YOUR PROFILE

If you are connected to your target pool via various networks, you will also become aware of individuals who suddenly become particularly active, in terms of profile updates and acquiring recommendations. Perhaps a clear sign somebody has decided it’s time to consider a new opportunity.

Most people join Linkedin to be found, so they can grow their professional network. If an approach is professional and appropriate they will be flattered, and even if they are not ready to move at this stage, they may be a future possibility. If they are not interested they may know somebody who is!

DISCOVER TALENT IN LINKEDIN GROUPS

LinkedIn groups are a necessity when looking for suitable talent. You can join groups based on the skills and experience of candidates you are hiring. Once you have joined a group, you are able to ask questions, get involved in discussions, and find LinkedIn members that are also in the group who could potentially be your next great hire!

CONTACT CANDIDATES WITH INMAIL

With Recruiter Lite, you will receive 25 InMail credits each month. The tip with messaging in InMail is to be brief and aim for 100 words or less and most importantly personalise your message to show your recipient why you are looking to contact them.

SAVE PROFILES: KEEP CANDIDATES AT YOUR FINGERTIPS

Recruiter Lite allows you to save individual profiles so that you can quickly find them again! You are also able to add notes to each profile such as your communication history with the individual and assign them to folders e.g. the role you are recruiting for.

SAVE YOUR SEARCH: NEVER MISS A CANDIDATE

You have the ability to save, name and select the frequency for search alerts for searches you have created. LinkedIn will then send you notifications every time new profiles show up that match your search.

SEARCH THE LINKEDIN NETWORK: FIND TOP TALENT

When approaching don’t jump in with both feet talking about your great opportunity, but rather try a more subtle approach. Find some common ground, praise their experience and establish a relationship, all initial conversations will start on a very general basis.

If you are considering implementing a social media hiring campaign, we recommend reading Job Advertising On Social Media.