…continued from last week
LinkedIn has a membership of over 300 million, all displaying current job, experience, skills, education, recommendations and expertise. It therefore offers unprecedented access to potential candidates. As I discussed last week, many members will not have joined to find a new job, and many won’t move for anything. However if you have a great match in terms of skills, experience, and opportunity it is unlikely your approach will fall on deaf ears.
You could pay a monthly fee for Recruiter Lite, but even without this, LinkedIn’s search power is fantastic. If you know how to use.
Join as many groups and networks related to your industry as possible, and participate on a regular basis so people become familiar with your name and company. Through these groups you will be able to identify influencers you could approach for suitable recommendations, but you will also be able to identify candidates with the requisite skills your business needs. You can reach out to these individuals by commenting on their posts, emailing them directly, or using personal connections to set up an introduction.
If you are connected to your target pool via various networks, you will also become aware of individuals who suddenly become particularly active, in terms of profile updates and acquiring recommendations. Perhaps a clear sign somebody has decided it’s time to consider a new opportunity.
When you start your search be clear on the specific skills you are looking for. Head to the People Search that is on the right side of the tool bar, and click on advanced search, which is next to the magnifying glass. In the title field I would put the Job title you are recruiting, and then I would also include industry, qualifications, and location. Before making any approaches review and research the candidates. Make sure they do indeed have the right skills, and look as though they are the right seniority. When approaching don’t jump in with both feet talking about your great opportunity, but rather try a more subtle approach. Find some common ground, praise their experience and establish a relationship. You won’t at this stage know their salary, and hence all initial conversations will start on a very general basis.
Most people join Linkedin to be found, so they can grow their professional network. If an approach is professional and appropriate they will be flattered, and even if they are not ready to move at this stage, they may be a future possibility. If they are not interested they may know somebody who is!
LinkedIn is a recruitment tool not to be ignored and if used correctly could save you a lot of money. I hope my hints and tips have been useful. Please if you have any further questions or would like more help do not hesitate to get in touch.
Next week I will be discussing how Facebook could become your new best friend when recruiting specific positions.