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Barker Job Description

What does a Barker do?

A Barker is an individual who promotes and advertises a company or event by verbally communicating with passersby or potential customers. They can be found at fairgrounds, theme parks, or busy areas in cities, where they use a microphone or call out to people passing by to invite them to visit their attraction or business. Barkers can also distribute brochures or leaflets to provide additional information and encourage people to visit the company or event they are promoting. Their main objective is to attract as many people as possible to their business or attraction and encourage them to buy tickets or make a purchase.

Our Barker job description includes the Barker responsibilities, duties, skills, education, qualifications, and experience.

Barker Example


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If you need an example job description for a Barker download the one below, alternatively we have many other Hospitality and Leisure job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Barker do?

Barker: A Barker is responsible for creating and executing marketing campaigns to promote products and services. Duties include creating promotional materials, organizing and attending events, developing relationships with potential customers, and creating and managing social media campaigns. The Barker must have excellent communication and interpersonal skills, as well as the ability to think creatively to create effective campaigns.

Barker Role Purpose

The primary purpose of a Barker is to promote goods or services to potential customers at markets, fairs, or other public events. This can involve announcing goods or services over a loudspeaker, setting up promotional displays, and engaging with customers to discuss the goods or services on offer. The ultimate goal of a Barker is to increase sales of the product or service they are promoting.

Barker Role

Barker is a person who stands outside a business or show to attract customers by calling out to passers-by and giving out promotional materials.

Barker Duties

  • Create and execute advertising strategies
  • Develop and oversee all marketing campaigns
  • Plan and coordinate promotional activities
  • Develop and execute sales strategies
  • Analyse market trends and customer feedback
  • Organise trade shows and other events
  • Maintain relationships with key clients
  • Manage the budget for marketing and advertising activities

Barker Requirements

  • Excellent communication and customer service skills
  • Ability to work in a fast-paced environment
  • Knowledge of animal health and safety standards

Barker Skills

  • Excellent customer service
  • Ability to work under pressure
  • Strong communication and interpersonal skills
  • Attention to detail
  • Ability to work as part of a team

Barker Personal Traits

  • Friendly
  • Patient
  • Trustworthy
  • Responsible

How to write a Barker Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Barker Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Barker Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Barker Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Barker

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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