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Business Representative Job Description

What does a Business Representative do?

A Business Representative is typically responsible for building and maintaining relationships between a company and its clients or customers. They are usually the main point of contact for clients, handling sales enquiries, negotiating deals, and building partnerships. Business Representatives may also be responsible for promoting products and services, attending industry events and conferences, and conducting market research to stay up-to-date on industry trends. Ultimately, their goal is to help their company grow by expanding its customer base and increasing revenue.

Our Business Representative job description includes the Business Representative responsibilities, duties, skills, education, qualifications, and experience.

Business Representative Example


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If you need an example job description for a Business Representative download the one below, alternatively we have many other Human Resources (HR) job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Business Representative do?

The role of Business Representative is to act as the liaison between a business and its customers or clients. You will be responsible for providing customer service, sales and marketing support, and coordinating activities with other departments within the business. You will also be required to handle customer inquiries, provide product information and troubleshoot any issues that may arise. The ideal candidate should have excellent communication and interpersonal skills and be highly organised and self-motivated.

Business Representative Role Purpose

The purpose of a business representative is to act as a representative of a business and represent the interests of the business in dealings with customers, suppliers, and other stakeholders. This may involve making sales presentations, negotiating contracts, attending meetings, and providing customer service. Business representatives may also be responsible for coordinating promotional activities, developing marketing strategies, and researching customer trends.

Business Representative Role

Business Representative is a role which involves representing a company's interests in a professional manner, including communicating with clients, marketing the company's services and products, and negotiating contracts. The job may also involve helping to develop strategies for the company to expand, as well as attending industry events and conferences.

Business Representative Duties

  • Manage customer relationships and provide excellent customer service
  • Maintain detailed knowledge of the company's products and services
  • Identify and develop new business opportunities
  • Handle customer inquiries and complaints
  • Negotiate contracts and agreements
  • Manage client accounts and ensure customer satisfaction
  • Keep up to date with industry developments and trends
  • Analyse business performance and prepare reports

Business Representative Requirements

  • Good communication and interpersonal skills
  • Excellent customer service
  • Ability to work in a team
  • Ability to work under pressure
  • Ability to work to deadlines
  • Knowledge of the company's products and services

Business Representative Skills

  • Excellent communication skills
  • Strong negotiation skills
  • Ability to build relationships
  • Confident decision-making
  • Organizational ability

Business Representative Personal Traits

  • Excellent communication skills
  • Strong organisational abilities
  • Ability to work independently
  • Ability to work under pressure
  • Ability to establish and maintain good working relationships
  • Ability to work well in a team
  • Good problem solving skills

How to write a Business Representative Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Business Representative Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Business Representative Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Business Representative Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Business Representative

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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