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Digital Marketing Strategist Job Description

What does a Digital Marketing Strategist do?

A Digital Marketing Strategist is responsible for developing and executing marketing campaigns across various digital channels, such as social media, email, websites and search engines. They analyse market trends, monitor the effectiveness of current campaigns and make recommendations for improvements. A Digital Marketing Strategist also manages budgets, creates targeted content and collaborates with various teams such as creative, sales and tech to ensure a cohesive strategy. They must stay up-to-date with the latest trends and technologies in the digital marketing landscape to ensure their campaigns are successful and engaging.

Our Digital Marketing Strategist job description includes the Digital Marketing Strategist responsibilities, duties, skills, education, qualifications, and experience.

Digital Marketing Strategist Example

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If you need an example job description for a Digital Marketing Strategist download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Digital Marketing Strategist do?

Digital Marketing Strategist

We are looking for an experienced Digital Marketing Strategist to join our team. You will be responsible for planning and executing strategies to increase our online presence, driving website traffic and generating leads.

In this role, you will work closely with our marketing, sales and product teams to create campaigns and content to meet our business objectives. You will develop strategies to increase our visibility, engagement and conversions across all digital channels, including search engine optimization (SEO), paid search (PPC), social media, display advertising, email and mobile.

You should have an in-depth knowledge of online marketing best practices and be comfortable with analytics tools such as Google Analytics. Excellent communication and project management skills are essential to success in this role.


• Develop and implement comprehensive digital marketing strategies to meet business objectives

• Analyze website data to identify areas of improvement and opportunities for growth

• Monitor and report on performance of campaigns, taking corrective action as needed

• Research and identify new opportunities in the digital landscape

• Create and manage budgets for campaigns

• Collaborate with internal teams to ensure campaigns are executed correctly


• Proven experience as a digital marketer

• Experience with SEO/PPC and other digital marketing tools and techniques

• Knowledge of web analytics tools (e.g. Google Analytics)

• Understanding of user experience principles

• Excellent communication and project management skills

• Ability to work independently and as part of a team

• BSc/BA in marketing, digital media or a related field

Digital Marketing Strategist Role Purpose

The purpose of a Digital Marketing Strategist is to create and implement comprehensive digital marketing strategies that drive traffic, generate leads, and increase conversions. This role requires an understanding of the latest digital marketing trends, technologies, and tactics to ensure that campaigns are effective and successful. The Digital Marketing Strategist will have a thorough knowledge of the online customer journey, from awareness to purchase, and the experience to create and execute strategies across multiple channels, including website, email, social media, search engine optimisation and marketing automation. The ultimate goal of this role is to create a digital marketing plan that delivers on objectives, aligns with the overall business strategy, and maximises ROI.

Digital Marketing Strategist Role

A Digital Marketing Strategist is responsible for creating and implementing digital marketing strategies that help to increase brand awareness and sales. They work with digital platforms such as websites, social media, and search engine optimization, to develop campaigns that target customers and convert them into paying customers. They analyze marketing campaigns, evaluate trends in customer behavior, and use data-driven insights to develop and optimize marketing strategies.

Digital Marketing Strategist Duties

  • Develop strategies to grow the digital presence of the company
  • Analyse data to identify key trends and insights
  • Manage campaigns across multiple digital channels
  • Develop and implement SEO strategies
  • Collaborate with other departments to ensure successful implementation of digital marketing plans
  • Stay up to date with the latest trends and best practices in digital marketing

Digital Marketing Strategist Requirements

  • Develop and implement digital marketing strategies
  • Analyse market trends and customer insights
  • Create and manage campaigns across multiple digital channels
  • Manage budgets and measure ROI
  • Stay up to date with the latest digital marketing trends

Digital Marketing Strategist Skills

  • Ability to develop digital marketing plans
  • Knowledge of SEO, PPC and social media marketing
  • Experience in analysing and interpreting digital data
  • Excellent communication, interpersonal and organisational skills

Digital Marketing Strategist Personal Traits

  • Organised
  • Analytical
  • Innovative
  • Creative
  • Able to multi-task

How to write a Digital Marketing Strategist Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Digital Marketing Strategist Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Digital Marketing Strategist Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Digital Marketing Strategist Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Digital Marketing Strategist

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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