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Field Sales Representative Job Description

What does a Field Sales Representative do?

A Field Sales Representative is responsible for meeting with potential customers face-to-face, pitching products or services, and closing sales. They build and manage relationships with clients to ensure their expectations are met and their needs are effectively addressed. Field Sales Representatives work independently to identify, prospect, and nurture leads within a geographical territory to achieve sales targets and contribute to the overall revenue growth of the organisation. They must have excellent communication and interpersonal skills, as well as strong knowledge of the product or service they are selling.

Our Field Sales Representative job description includes the Field Sales Representative responsibilities, duties, skills, education, qualifications, and experience.

Field Sales Representative Example


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If you need an example job description for a Field Sales Representative download the one below, alternatively we have many other Sales job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Field Sales Representative do?

The Field Sales Representative is responsible for developing and managing sales activities within a designated geographical region. They will identify and develop client relationships, promote and demonstrate products and services, and provide regular feedback to the sales team. The successful candidate will possess excellent interpersonal and communication skills, a strong work ethic, and be able to work independently with minimal supervision. They will also have a good knowledge of the company’s products and services and be able to develop and deliver effective presentations. The Field Sales Representative will be required to travel extensively within the designated area and maintain a high degree of professionalism and integrity.

Field Sales Representative Role Purpose

The purpose of a Field Sales Representative is to develop relationships with customers and ensure that their sales targets are met. They are responsible for gaining new business opportunities, expanding existing accounts and providing a high level of customer service. They must be able to build strong relationships with customers, provide accurate product information, suggest appropriate solutions to meet customer needs, and negotiate sales contracts. Field Sales Representatives also need to ensure that customer orders are fulfilled in a timely and efficient manner.

Field Sales Representative Role

A Field Sales Representative is responsible for developing sales in a designated geographical area. They work with clients to identify their needs and propose solutions to meet them, while maintaining and growing customer relationships. Field Sales Representatives must be able to communicate effectively, possess strong business acumen, and be comfortable working in a fast-paced environment.

Field Sales Representative Duties

  • Generate new customer leads and maintain customer relationships
  • Identify sales opportunities and create sales plans to meet targets
  • Develop product knowledge, including competitive products
  • Provide product demonstrations and presentations
  • Deliver excellent customer service
  • Conduct customer surveys and feedback analysis

Field Sales Representative Requirements

  • Achieving sales targets
  • Developing and implementing sales strategies
  • Identifying and nurturing new business opportunities
  • Providing customer service and developing customer relationships
  • Maintaining an up-to-date knowledge of products and services

Field Sales Representative Skills

  • Excellent communication and interpersonal skills
  • Good problem-solving ability
  • Strong knowledge of sales techniques
  • Ability to work independently and as part of a team

Field Sales Representative Personal Traits

  • Strong interpersonal and communication skills
  • Excellent customer service skills
  • Ability to work independently and manage time effectively
  • Ability to build relationships with customers
  • Knowledge of sales techniques and customer service principles

How to write a Field Sales Representative Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Field Sales Representative Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Field Sales Representative Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Field Sales Representative Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Field Sales Representative

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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