What does a Florist do?
A florist is a professional who specialises in the cultivation, arrangement, and sale of flowers and plants. They have a passion for plants and flowers and use their artistry to create stunning floral arrangements for a range of occasions. Florists can work in a flower shop or a garden centre, or they could be self-employed and run their own business. They are responsible for sourcing the best quality flowers and materials, setting prices, designing and arranging stunning bouquets and displays, and ensuring that all orders are completed to the customer’s satisfaction. A florist must have substantial knowledge of the anatomy of different flowers, be mindful of colours, textures and shapes, and be able to execute their designs to a high standard.
Our Florist job description includes the Florist responsibilities, duties, skills, education, qualifications, and experience.
Florist Example
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If you need an example job description for a Florist download the one below, alternatively we have many other Arts job description samples and a job description library with over 3000 job descriptions templates that you can download for free.
What does a Florist do?
The Florist is responsible for creating beautiful, bespoke flower arrangements that are tailored to the customers' needs. They must have a good eye for detail, be creative and have an understanding of the different varieties of flowers available. They will be responsible for managing the flower stock and ordering new deliveries when necessary. As well as creating arrangements, the Florist will be responsible for attending to customer queries and providing advice on the best blooms for specific occasions.
Florist Role Purpose
The purpose of a Florist is to create, arrange and sell attractive flower arrangements for all occasions, both for retail and wholesale customers. They must have a good knowledge of plants and flowers, as well as the aesthetic skills to create beautiful, interesting and eye-catching displays. They must be able to advise customers on the best flowers and plants for their needs, as well as provide helpful advice on the care and maintenance of these items. Additionally, they must be able to fulfill orders for large events and weddings, often involving a great deal of coordination and planning.
Florist Role
A Florist arranges and sells flowers and other plants for special occasions, events, and everyday use. They are responsible for selecting, conditioning, and arranging the flowers in displays, flower beds, and bouquets. They also advise customers on which types of flowers and plants would best suit their needs.
Florist Duties
- Create and arrange floral arrangements for events and occasions
- Advise customers on the type of flowers best suited for their needs
- Suggest accessories such as ribbons or vases to accompany flower arrangements
- Keep up to date with current trends
- Maintain records related to orders and customers
- Market floral services to potential customers
Florist Requirements
- Ability to work with customers in a friendly and professional manner
- Excellent knowledge of flowers, plants, and related items
- Ability to create flower arrangements
- Ability to work well with other florists and staff
- Ability to accurately assess customer needs and respond accordingly
- Strong organizational and problem-solving skills
Florist Skills
- Creativity
- Organisational skills
- Customer service
- Knowledge of plant care
Florist Personal Traits
- Creative
- Organised
- Attentive to detail
- Good communication skills
How to write a Florist Job Advert
Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.
A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.
Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.
How to write a Florist Job Description
To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.
Job Description Advice - Guidance on How to Personalise a Florist Job Specification
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
Job Description Tips - Help on formatting a Florist Job Specification
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
How to Hire a Florist
Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV
