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Marketing Communications Specialist Job Description

What does a Marketing Communications Specialist do?

A Marketing Communications Specialist is responsible for developing and implementing effective communication strategies that promote a company’s products or services. This involves being creative and producing engaging messages that resonate with the target audience. They utilise various mediums to disseminate the message, including social media, email, advertising, and public relations. Marketing Communications Specialists also monitor and analyse campaign progress to determine effectiveness and adjust approaches accordingly. Ultimately, their goal is to drive awareness, engagement, and revenue for the company through effective communication and messaging.

Our Marketing Communications Specialist job description includes the Marketing Communications Specialist responsibilities, duties, skills, education, qualifications, and experience.

Marketing Communications Specialist Example

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If you need an example job description for a Marketing Communications Specialist download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Marketing Communications Specialist do?

The Marketing Communications Specialist is responsible for creating, managing and executing effective communication strategies to build relationships with customers, increase brand awareness and improve customer engagement. The role requires a creative, strategic and analytical mindset, with an understanding of social media, public relations, and digital and traditional marketing tools. The specialist must also be experienced in developing and managing campaigns, working with external vendors, and tracking ROI.

The successful candidate must have excellent communication skills and be able to effectively collaborate with stakeholders at all levels. The Specialist will be accountable for developing, executing and evaluating communications plans, while ensuring they align with brand and marketing objectives.

Key responsibilities include:

• Developing, managing, and executing communication strategies and campaigns to increase customer engagement, brand awareness and loyalty
• Generating creative ideas and campaigns to drive customer engagement
• Coordinating with external vendors and stakeholders to ensure timely completion of campaigns
• Creating content for digital, print and social media channels
• Analysing campaign performance and ROI
• Developing and maintaining relationships with customers and stakeholders
• Keeping abreast of industry developments and trends
• Monitoring competitor activity and providing insights and suggestions for improvement

Marketing Communications Specialist Role Purpose

The purpose of a Marketing Communications Specialist is to create, develop and implement effective marketing communications plans and strategies to promote a company's products and services. They play a vital role in building and maintaining relationships with customers, stakeholders and the wider public. This includes developing and executing campaigns to increase brand awareness and loyalty, as well as using digital and traditional media to reach the target audiences. The specialist must also monitor and evaluate the performance of marketing initiatives and campaigns, making improvements and adjustments where necessary.

Marketing Communications Specialist Role

Marketing Communications Specialists are responsible for creating, managing and executing marketing campaigns to promote a company's products or services, and raise brand awareness. They develop and implement strategies and tactics to reach, engage and motivate target audiences, and create content such as press releases, blog posts, adverts, and email campaigns. They also analyze and report on the effectiveness of campaigns and provide feedback to stakeholders.

Marketing Communications Specialist Duties

  • Develop and implement marketing communication plans
  • Manage and coordinate marketing activities
  • Write engaging copy for advertising and promotional materials
  • Lead and coordinate promotional events
  • Liaise with internal and external stakeholders
  • Measure and report on the effectiveness of campaigns

Marketing Communications Specialist Requirements

  • Strong communication skills, both written and verbal
  • Experience creating and executing successful marketing campaigns
  • Knowledge of current digital marketing trends
  • Ability to work independently and as part of a team
  • Ability to manage multiple tasks and deadlines

Marketing Communications Specialist Skills

  • Copywriting
  • Campaign management
  • Brand development
  • Digital marketing
  • Media planning
  • Stakeholder management

Marketing Communications Specialist Personal Traits

  • Excellent communication skills
  • Strong organisational skills
  • Creative and strategic thinking capabilities
  • Impeccable attention to detail

How to write a Marketing Communications Specialist Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Marketing Communications Specialist Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Marketing Communications Specialist Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Marketing Communications Specialist Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Marketing Communications Specialist

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