Creating the perfect job advert is key to attracting talent. If it fails you won’t get many people applying for it. Here is how to create a good one.
Writing an effective job advert is marketing. As a hiring professional, you need to create a catchy advertisement that won’t fail to catch the attention of your audience a.k.a. jobseekers, and encourage the right people to apply for the position. A good job advert can help you increase the number of applicants and as such increase the chances of quality hires.It might sound obvious, but a job advert is intended to find the right candidate, but by the same token it’s aimed at deterring the wrong candidate, so
It might sound obvious, but a job advert is intended to find the right candidate, but by the same token it’s aimed at deterring the wrong candidate, so here are some top tips on writing the perfect job advert.
What style or approach to use on your job advert? When writing a job advert to make it successful you need to treat it like any other piece of advertising and so needs to have certain characteristics for maximum effect:
- Accurate – ensure what you are saying is factually correct and free of errors.
- Concise – less is more in this case, so keep to the topic but ensure the right information is put across. Consider writing a one-liner at the very start of the advert that succinctly describes the role and draws the reader into finding out more.
- Positive – remember you want to enthuse the candidate about you, your company and the job, so keep things upbeat. But don’t fill it full of hyperbole and buzz-words – you still want to be approachable.
- Personal – to help the candidate relate to the role or the company, help them to visualise the activities they might undertake and with who they could be interactive, either colleagues or customers. Use examples such as “You’ll be working on…” or “Leading a team of enthusiastic and young professionals….
What content should be in a job advert? It might be obvious to some, but there are basic elements that your job advert must have within it to draw the candidate into taking the next step, either applying or contacting you for more information. So the following items should be in your advert:
- Details of the business including name, location, markets/type of business, target customers, website address, etc
- Job title and description, including a purpose for the job
- Headline terms and conditions, including any special factors pertaining to the job
- What experience and qualifications you want
- Skills and qualities you look for in a candidate
- Reward package to include financial and non-financial
- Next steps and process – is there a deadline? Is there an interview, if so what sort? Who to contact for more information?
Don’t give everything away in the job advert as you will want some stuff to keep back either for candidate enquiries or for use during the interview.
Remember to keep it short and simple, but give enough information to enthuse the reader and get them interested in applying if they think they are suitable.
If you are ready to post a vacancy, we recommend reading How to Advertise a Job next.