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Which Job Site Gets The Best Candidates?

Which job site gets the best candidates?

There have been multiple reports in the media recently of jobs receiving over a thousand applications.

Receiving a 1000 applications doesn’t necessarily mean you have even one suitable candidate. Given the higher levels of unemployment seen at the moment, it sadly goes that candidates are applying for any role which they might be vaguely suitable.

According to our research*, we have found the following:

Top Job Sites by the percentage of candidates which are potentially suitable or suitable

*Both internally and our clients can rate candidate suitability. We have used this data to produce this report but naturally varies from one job to the next.

The average number of job applications per advertised job by job site is:

The average number of applications per job

The data implies that on average you will receive 5.5 suitable job candidates and 9.8 potentially suitable candidates when advertising using our Corporate Job Advertising solution. This is from an average of 151 applications per role.


Even though Indeed receives the highest number of applications, from the data we have, the highest absolute number of suitable candidates per role apply on Reed, who get nearly half the number of total applications per role. Quality over quantity.

Volume of applications doesn’t mean much

Filtering through a hundred plus job applications takes time, with various solutions available on the market.

Programatically Filtering CVs

You can use automated systems, using machine learning to read in your job description, which then rank CVs against the spec, to produce a shortlist. As with any technological solution, it is quick but can produce irregular results. A particular challenge can be where a job seeker produces a design lead CV to stand out, which isn’t then processed correctly.

Manual CV Filtering

The other option is to manually read through all applications. This is naturally time-consuming. A compromise might be to review the first 40 or 80. If you successfully recruit from the first batch, great, otherwise you can then review later applications.

To buy yourself some time, setting up an autoresponder to each candidate to keep them informed of your process is good practice, which can be easily achieved with an applicant tracking system.

Final Thoughts

If your goal is to generate the highest volume of candidates, you are likely to have success with a very high budget on Indeed. We imagine though you are more interested in a few, high-quality job applicants, in which case advertising on multiple sites, then manually filtering, is likely to result in a low cost, but successful campaign.

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