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Area Sales Manager Job Description

How to Hire an Area Sales Manager

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Area Sales Manager Job Description

Area Sales Managers generate revenue from an assigned geographical location by implementing and executing strategies to achieve sales targets. They manage and lead Field Sales teams, conduct sales territory analyses and close sales.

We are looking to recruit an Area Sales Manager to increase sales within an assigned geographical area and guide a team of Field Sales Representatives. As Area Sales Manager your responsibilities will include delivering presentations to potential and existing customers, evaluating the performance of the sales team, and preparing concise sales reports. You should also be able to develop as well as modify customer frequency plans as needed.

To succeed as an Area Sales Manager, you should be committed to driving sales and adept at managing a sales team. Ultimately, an outstanding Area Sales Manager should demonstrate exceptional analytical, problem-solving and customer service skills at all times.

Area Sales Manager Duties and Responsibilities

  • Proven sales experience; sector-specific sales experience is preferred.
  • Proven track record of meeting sales quotas.
  • Proficient in all Microsoft Office applications.
  • Excellent management, leadership, and organisational skills.
  • Strong analytical and problem-solving skills.
  • Outstanding negotiation and consultative sales skills.
  • Effective communication skills.
  • Exceptional customer service skills.
  • Bachelor’s degree in Marketing, Communications, Business Management, or related field is preferred

Area Sales Manager Skills and Requirements

  • Manage, train, and provide overall guidance to the sales team of an assigned territory.
  • Set reasonable sales targets to be achieved by the sales team.
  • Monitor the performance of the sales team and motivate members to meet or exceed sales targets.
  • Collect customer feedback and provide updates to senior management.
  • Travel to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
  • Utilise outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.
  • Develop and sustain long-term relationships with customers.
  • Implement a sales management process to assist the sales team in identifying and prioritising key customers and prospects.
  • Proven sales experience; sector-specific sales experience is preferred.
  • Proven track record of meeting sales quotas.
  • Proficient in all Microsoft Office applications.
  • Excellent management, leadership, and organisational skills.
  • Strong analytical and problem-solving skills.
  • Outstanding negotiation and consultative sales skills.
  • Effective communication skills.
  • Exceptional customer service skills.
  • Bachelor’s degree in Marketing, Communications, Business Management, or related field is preferred

How to write an Area Sales Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write an Area Sales Manager job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Personalising Your Area Sales Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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