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Canvasser Job Description

What does a Canvasser do?

As a canvasser, your main role is to engage with members of the public and promote a certain product, service, or cause. This is often achieved by knocking on doors, making phone calls, or standing in public areas to engage passersby. Effective communication skills are key for this role, as you need to be able to quickly establish rapport and articulate the product or service you are promoting in a clear and persuasive way. Canvassers may work independently or as part of a team, and will often need to keep detailed records of their interactions for follow-up purposes.

Our Canvasser job description includes the Canvasser responsibilities, duties, skills, education, qualifications, and experience.

Canvasser Example


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If you need an example job description for a Canvasser download the one below, alternatively we have many other Sales job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Canvasser do?

The Canvasser is responsible for identifying potential customers and obtaining their contact and other relevant details in order to build a database of prospective clients. The Canvasser will also be expected to work in the field, engaging customers in conversations about the company’s products or services, and persuasively presenting information about them. By engaging customers in this way, the Canvasser will be responsible for securing sales and building the customer base of the company. The Canvasser must be able to work independently and be confident at approaching people. Excellent communication and interpersonal skills are essential, as is the ability to think on one’s feet and make decisions quickly.

Canvasser Role Purpose

The purpose of a canvasser is to communicate with potential customers, both in person and over the phone, in order to promote a company's products and services. They must use their knowledge and skills to persuade potential customers to make a purchase or sign up to a service, as well as provide further information on the products or services. Canvassers are also responsible for gathering customer feedback and updating the company on customer trends.

Canvasser Role

Canvassers are responsible for promoting products, services or political campaigns by going door-to-door and speaking with residents. They usually work on a freelance or commission basis. Canvassers must be persuasive, confident and personable in order to build relationships and convince people to purchase or support their cause.

Canvasser Duties

  • Promote products or services door-to-door
  • Engage with potential customers to explain products or services
  • Identify customer needs and interests
  • Provide detailed information to customers
  • Record customer details and orders
  • Maintain a positive and professional attitude
  • Achieve daily and weekly sales targets

Canvasser Requirements

  • Ability to work independently and as part of a team
  • Excellent communication skills
  • Ability to work to targets
  • Flexibility to work outside normal business hours

Canvasser Skills

  • communication
  • relationship building
  • time management
  • organisational skills

Canvasser Personal Traits

  • Friendly
  • Organised
  • Enthusiastic
  • Confident
  • Persuasive

How to write a Canvasser Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Canvasser Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Canvasser Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Canvasser Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Canvasser

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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