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Customer Relationship Manager Job Description

What does a Customer Relationship Manager do?

A Customer Relationship Manager oversees the client relationship team and ensures they nurture long-term relationships. Customer Relationship Manager responsibilities include using CRM programs and CRM tools, resolving escalated client issues, and ensuring customers are aware of new and existing company products. Customer Relationship Managers report to senior management.

Our Customer Relationship Manager job description includes the Customer Relationship Manager responsibilities, duties, skills, education, qualifications, and experience.

Customer Relationship Manager Example

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If you need an example job description for a Customer Relationship Manager download the one below, alternatively we have many other Sales job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Customer Relationship Manager do?

Also known as a client relationship manager, a customer relationship manager maintains an ongoing level of engagement with key customers. Customer relationship managers build trusting relationships with clients and protect the brand by maintaining a positive image.

Customer Relationship Manager Role

We are recruiting for an experienced Customer Relationship Manager to be responsible for engaging with key customers by building and preserving trusting relationships. As Customer Relationship Manager you will constantly identify opportunities to grow the customer base and build positive relationships with new clients. You should also be strategic and analytical when finding solutions to problems to ensure maximum client satisfaction.

To be succeed as a Customer Relationship Manager, you will possess excellent communication skills and maintain the core values of the organisation. You will conduct quality assurance surveys to determine customer satisfaction and use the findings to improve on areas of complaint. Working as a Customer Relationship Manager you will work closely with Sales and Accounts Managers to ensure that all staff preserves relationships with clients.

Customer Relationship Manager Duties

  • A minimum of 3 years’ experience.
  • Excellent interpersonal and communication skills.
  • Proficient in all Microsoft applications.
  • Superior product knowledge.
  • A team player with leadership skills.
  • Maintain a positive attitude focussed on customer satisfaction.
  • A bachelor’s degree in Administration or related field.

Customer Relationship Manager Requirements

  • Build and maintaining profitable relationships with key customers.
  • Oversee the relationship with customers handled by your team.
  • Resolve customer complaints quickly and efficiently.
  • Keep customers updated on the latest products in order to increase sales.
  • Expand the customer base by upselling and cross-selling.
  • Understand key customer individual needs and addressing these.
  • Meet with managers in the organisation to plan strategically.
  • Conduct business reviews using CRM programmes.
  • Know your competition and strategies accordingly.
  • A minimum of 3 years’ experience.
  • Excellent interpersonal and communication skills.
  • Proficient in all Microsoft applications.
  • Superior product knowledge.
  • A team player with leadership skills.
  • Maintain a positive attitude focussed on customer satisfaction.
  • A bachelor’s degree in Administration or related field.

Customer Relationship Manager Qualifications

The education and qualifications of a Customer Relationship Manager might include the following:

  • A Higher National Diploma or Degree in Business Management, Financial Services, or Retail Management
  • 2 A Levels

Customer Relationship Manager Desired Experience

The relevant experience of a Customer Relationship Manager might include working as a Client Relationship Manager or a proven track record in leadership or customer relationship management roles. Customer Relationship Managers typically have CRM software proficiency.

Customer Relationship Manager Training

Possible training of an excellent Customer Relationship Manager candidate might include:

  • Customer Service Specialist Advanced Apprenticeship
  • Level 4 Diploma in Customer Services
  • Chartered Management Institute Qualifications
  • Institute of Leadership and Management Qualifications
  • The Institute of Customer Service Qualifications

How to write a Customer Relationship Manager Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Customer Relationship Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Customer Relationship Manager Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Customer Relationship Manager Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Customer Relationship Manager

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