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Shop Manager Job Description

What does a Shop Manager do?

A Shop Manager is responsible for the day-to-day running of a retail establishment. They oversee the staff, supervise sales, manage inventory and ordering, and ensure customer satisfaction. They are also responsible for meeting sales targets and controlling costs. Additionally, they may be involved in hiring and training staff, creating staff schedules, and managing the overall budget for the shop. The Shop Manager is a crucial role in ensuring the success of a retail business.

Our Shop Manager job description includes the Shop Manager responsibilities, duties, skills, education, qualifications, and experience.

Shop Manager Example


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If you need an example job description for a Shop Manager download the one below, alternatively we have many other Hospitality and Leisure job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Shop Manager do?

The Shop Manager is responsible for the day-to-day running of the shop. This includes managing staff, ensuring customer satisfaction, monitoring stock levels and maintaining the shop to the highest standards. The Shop Manager will also be responsible for setting sales targets, managing budgets and developing business plans. The successful candidate must have the ability to lead and motivate staff, while providing excellent customer service. They must also possess excellent communication, organisational and problem solving skills. Previous retail management experience is desirable.

Shop Manager Role Purpose

The purpose of a Shop Manager is to oversee the day-to-day operations of a retail store. This includes managing staff, ensuring customer service standards are met, monitoring sales and stock levels, and ensuring all legal and safety regulations are followed. Shop Managers are also responsible for training staff, recruiting new staff, and maintaining a positive working environment. They must also ensure that the store meets its targets and objectives.

Shop Manager Role

Shop Manager oversees the day-to-day operations of a retail store. Responsibilities include managing staff, monitoring stock levels, maximising sales, overseeing marketing initiatives, and maintaining customer relationships. They ensure that the shop is running smoothly and efficiently, and that customer service is of the highest quality.

Shop Manager Duties

  • Planning and coordinating the day-to-day operations of the shop
  • Recruiting and training staff
  • Ordering stock and managing stock levels
  • Implementing health and safety procedures
  • Ensuring customer service standards are maintained
  • Handling customer queries and complaints
  • Driving sales and meeting targets
  • Maintaining and reconciling financial records

Shop Manager Requirements

  • A good knowledge of retail management processes and procedures
  • Ability to motivate and lead a team
  • Excellent customer service skills
  • Strong organisational and problem solving skills
  • Ability to develop and implement strategic plans
  • Ability to analyse financial data

Shop Manager Skills

  • Excellent organisational and communication skills
  • Ability to motivate and lead a team
  • Adaptability and the ability to work under pressure
  • Experience in the retail sector
  • Knowledge of retail products and services
  • Financial management skills
  • Ability to plan and delegate

Shop Manager Personal Traits

  • Excellent interpersonal and communication skills
  • Strong organizational and leadership skills
  • Ability to motivate and develop a team
  • Excellent problem solving and decision making skills
  • Enthusiastic and proactive attitude

How to write a Shop Manager Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Shop Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Shop Manager Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Shop Manager Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Shop Manager

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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