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Web Analyst Job Description

What does a Web Analyst do?

A web analyst is responsible for examining website data and making recommendations on improving website user experience, traffic, and conversion rates. They monitor website traffic patterns and user behaviour, analyse data from web metrics tools, and conduct A/B testing to measure the effectiveness of different website designs and strategies. Web analysts also collaborate with marketing teams to track and analyse the impact of online campaigns and social media activity. They use their findings to provide insights and guidance to employers on how to improve their website and online presence to achieve business goals.

Our Web Analyst job description includes the Web Analyst responsibilities, duties, skills, education, qualifications, and experience.

Web Analyst Example

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If you need an example job description for a Web Analyst download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Web Analyst do?

The Web Analyst is responsible for analysing web traffic and user behaviour on digital platforms. They must provide insights and recommendations to help improve the user experience, engagement, and conversion rate. The role involves researching trends, analysing data, and developing reports to support business decisions. The Web Analyst should have strong analytical and problem-solving skills and a good understanding of web analytics tools, such as Google Analytics.

Web Analyst Role Purpose

The purpose of a Web Analyst is to analyse data collected from websites and other digital sources, providing insights to help businesses better understand their customers and optimise their digital performance. They analyse website traffic, user behaviour, customer segmentation and other digital metrics to inform decisions on digital marketing, product development and customer experience. Web Analysts also define success metrics, monitor performance, and provide strategic recommendations for improvements.

Web Analyst Role

A Web Analyst is responsible for monitoring, collecting, and analysing data from websites and digital platforms to assess their performance and identify areas for improvement. They use data to create reports and make recommendations that support the company's business objectives.

Web Analyst Duties

  • Gathering and analysing data to inform business decisions
  • Developing and implementing effective processes for web data analysis
  • Monitoring web analytics dashboards and reporting on key trends and findings
  • Developing KPIs and tracking performance against business objectives
  • Working with internal teams to identify opportunities for improving website performance
  • Liaising with external stakeholders, such as web development and other IT teams
  • Providing guidance and support on web analytics processes

Web Analyst Requirements

  • Strong analytical and problem solving skills
  • Advanced knowledge of web technology and web analytics tools
  • Experience of managing web analytics projects
  • Excellent verbal and written communication skills
  • Excellent organisational and time management skills

Web Analyst Skills

  • Data analysis
  • Database management
  • Excel skills
  • Analytical thinking

Web Analyst Personal Traits

  • Analytical
  • Organised
  • Excellent communication
  • Attention to detail

How to write a Web Analyst Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Web Analyst Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Web Analyst Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Web Analyst Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Web Analyst

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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