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Web Content Manager Job Description

What does a Web Content Manager do?

A Web Content Manager is responsible for creating, managing and updating the content of a website. They work closely with web designers and developers to ensure that the website is easy to navigate and visually appealing. They are also responsible for ensuring that the website content is accurate, up-to-date and engaging for the audience. Web Content Managers typically work with content management systems (CMS) and web analytics tools to track website traffic and user engagement. They also collaborate with marketing teams to ensure that the website content is aligned with the company’s brand and messaging.

Our Web Content Manager job description includes the Web Content Manager responsibilities, duties, skills, education, qualifications, and experience.

Web Content Manager Example

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If you need an example job description for a Web Content Manager download the one below, alternatively we have many other Information Technology (IT) job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Web Content Manager do?

A Web Content Manager is responsible for creating, editing, managing and optimising content for websites. They must have excellent writing and editing skills, as well as a deep understanding of SEO and web analytics. The Web Content Manager must be able to create and edit content for the website, ensuring accuracy and consistency of all content. They will also be tasked with creating and executing SEO strategies and campaigns, monitoring website analytics and conducting competitive research. This role requires the ability to work with multiple departments, coordinate projects, and manage multiple deadlines. The Web Content Manager should also have a good understanding of HTML and CSS.

Web Content Manager Role Purpose

The purpose of a Web Content Manager is to create and maintain content on websites and digital platforms, in order to enhance user experience and generate traffic. They create, edit and manage content on websites, blogs, social media and other digital platforms, ensuring accuracy and consistency. They plan and organise content, including digital assets, to ensure maximum engagement and effectiveness. Web Content Managers also monitor online presence and performance, and develop strategies for improvement.

Web Content Manager Role

A Web Content Manager is responsible for creating, managing, and publishing content for websites and other digital platforms. They ensure the accuracy and accuracy of content, ensuring it meets the requirements of the company and its customers. They also manage the day-to-day operations of the website, such as maintaining the layout, structure and design. This role requires strong organisational and communication skills, as well as an understanding of SEO and other digital marketing techniques.

Web Content Manager Duties

  • Develop, maintain and monitor web content
  • Publish relevant content on the website
  • Optimize web content for SEO
  • Create and implement content strategy
  • Ensure accuracy and consistency of content
  • Conduct research and stay up to date with industry trends

Web Content Manager Requirements

  • Develop and manage web content
  • Create and upload content to websites
  • Analyse website content and make improvements
  • Develop and implement SEO strategies
  • Monitor web analytics and provide reports

Web Content Manager Skills

  • Project management
  • Content editing and writing
  • Web design and development
  • User experience design
  • Search engine optimisation
  • Analytics and performance tracking

Web Content Manager Personal Traits

  • Strong organisational and communication skills
  • Ability to plan and manage multiple tasks
  • Good problem solving and decision making skills
  • Ability to work in a team environment
  • Knowledge of web technologies and tools
  • Attention to detail

How to write a Web Content Manager Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Web Content Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Web Content Manager Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Web Content Manager Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Web Content Manager

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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