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Website Administrator Job Description

What does a Website Administrator do?

A Website Administrator is responsible for managing websites by ensuring their functionality, usability, and visual appeal. This includes performing regular updates, troubleshooting technical issues, optimizing website speed and performance, and implementing online marketing strategies. They create and upload content such as blogs, articles, and images, and also monitor website traffic and engagement using analytical tools. Additionally, a Website Administrator interacts with external stakeholders such as web developers, web designers, and content writers, to ensure that the website meets business goals and objectives. Overall, their main objective is to ensure that websites are user-friendly, visually appealing, and deliver a seamless online experience to their users.

Our Website Administrator job description includes the Website Administrator responsibilities, duties, skills, education, qualifications, and experience.

Website Administrator Example


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If you need an example job description for a Website Administrator download the one below, alternatively we have many other Information Technology (IT) job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Website Administrator do?

The Website Administrator is responsible for the maintenance and management of all website content, ensuring the website is up to date and running smoothly. This role involves creating and editing content, uploading images and videos, setting up webpages and other related tasks. The Website Administrator should have strong technical skills and good knowledge of HTML, CSS, JavaScript and other web design languages. They should also have excellent communication, problem solving and time management skills. The Website Administrator must be highly organised and be able to work under pressure and to tight deadlines.

Website Administrator Role Purpose

The purpose of a website administrator is to manage and maintain the content, performance and security of a website. This will include updating content, ensuring the site functions correctly, monitoring security systems and responding to any issues that arise. They will also be responsible for analysing website performance and making recommendations for improvement. Additionally, they may be involved in the design and development of the website and related systems.

Website Administrator Role

A Website Administrator is responsible for the day-to-day maintenance of websites, ensuring they are running optimally and providing users with a good experience. This includes setting up, configuring and troubleshooting websites; monitoring website performance; and creating content and making updates. The Website Administrator may also be responsible for managing user accounts, responding to customer inquiries, and researching new technologies to improve website performance.

Website Administrator Duties

  • Manage the day-to-day running of the website
  • Monitor website activity, performance and security
  • Ensure that all content is up-to-date and relevant
  • Moderate user-generated content
  • Troubleshoot and resolve technical website issues
  • Develop and implement website strategies to improve web traffic
  • Optimise web pages for search engine indexing
  • Contribute to website design and development
  • Analyse website data and metrics to optimise performance
  • Manage domain names, hosting and analytics accounts

Website Administrator Requirements

  • Manage website content and design
  • Develop and implement effective security policies
  • Identify website performance issues and develop solutions
  • Monitor website analytics
  • Maintain website hosting and domain registration
  • Ensure website compliance with industry standards
  • Provide technical support to website users

Website Administrator Skills

  • Computer literacy
  • Attention to detail
  • Good communication and teamwork skills
  • Organisational and problem solving abilities
  • Familiarity with web hosting and content management systems

Website Administrator Personal Traits

  • Good communication skills
  • Attention to detail
  • Organisational abilities
  • Problem-solving skills
  • Patience
  • Ability to work without close supervision

How to write a Website Administrator Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Website Administrator Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Website Administrator Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Website Administrator Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Website Administrator

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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