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Marketing Manager Job Description

How to Hire a Marketing Manager

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Marketing Manager Job Description

We are recruiting a Marketing Manager who will be in charge of overseeing the promotion of our company’s brands. As a successful recruit, you will be responsible for identifying new customers, supporting lead generation efforts, and creating promotions with our advertizing managers. You will also be tasked with developing budgets and expenditures, as well as R&D appropriations. You will also be in charge of developing and managing our company’s advertizing campaigns.

To be a successful hire, you will need prior experience with creating marketing campaigns and strategies, as well as online marketing and social media strategy. A bachelor’s degree in marketing or business administration is a must.

Marketing Manager Duties and Responsibilities

  • Bachelor degree or master degree in marketing, business administration,
  • Experience with creating a marketing campaign, marketing strategy, and marketing plan.
  • Experience with online marketing, including social media, and content marketing.
  • Understanding of public relations.
  • Advanced communication skills.
  • Ability to quickly adapt to change.

Marketing Manager Skills and Requirements

  • Developing a pricing strategy that maximises profits and market share but considers customer satisfaction.
  • Identifying new customers.
  • Supporting sales and lead generation efforts.
  • Creating promotions with advertizing managers.
  • Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Compiling lists describing our organisation’s offerings.
  • Developing and managing advertizing campaigns.
  • Organising company conferences, trade shows, and major events.
  • Building brand awareness and positioning.
  • Evaluating and maintaining a marketing strategy.
  • Directing, planning and coordinating marketing efforts.
  • Communicating the marketing plan.
  • Developing each marketing campaign from start to finish.
  • Researching demand for the organisation’s products and services.
  • Evaluating competitors.
  • Handling social media, public relation efforts, and content marketing.
  • Bachelor degree or master degree in marketing, business administration,
  • Experience with creating a marketing campaign, marketing strategy, and marketing plan.
  • Experience with online marketing, including social media, and content marketing.
  • Understanding of public relations.
  • Advanced communication skills.
  • Ability to quickly adapt to change.

Personalising Your Marketing Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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