What does a Sales Development Representative do?
A Sales Development Representative (SDR) is responsible for generating new business opportunities for a company by reaching out to potential customers and qualifying their interest in the company’s products or services. This involves researching leads, making outbound calls and emails, and engaging in various forms of prospecting activities. The ultimate goal is to identify and develop relationships with high-quality prospects who will become customers. The SDR works closely with the sales team and other departments across the company to ensure a consistent and effective outreach strategy, and to help drive revenue growth for the business.
Our Sales Development Representative job description includes the Sales Development Representative responsibilities, duties, skills, education, qualifications, and experience.
Sales Development Representative Example
Our Job Advertising Packages
Choose the best package, edit the advert and post your job!
| Starter | Premium | Corporate | National | Branded | Resourcer | |
|---|---|---|---|---|---|---|
| Reed | ||||||
| Indeed Sponsored | ||||||
| Monster | ||||||
| Google Jobs | ||||||
| Glassdoor | ||||||
| LinkedIn Jobs | ||||||
| Totaljobs | ||||||
| Jobsite | ||||||
| Guardian Jobs | ||||||
| CV-Library | ||||||
| Industry boards | ||||||
| CV Targeting* | ||||||
| many more | ||||||
| £99 | £199 | £329 | £349 | £399 | £599 | |
| Job Advert Package + Flat Fee Recruitment Services | ||||||
| CV Filtering | ||||||
| Video Interviewing | ||||||
| Interview Scheduling | ||||||
| £799 | £799 | £929 | £949 | £999 | £1199 | |
If you need an example job description for a Sales Development Representative download the one below, alternatively we have many other Sales job description samples and a job description library with over 3000 job descriptions templates that you can download for free.
What does a Sales Development Representative do?
Sales Development Representative
We are looking for an enthusiastic, self-motivated Sales Development Representative to join our dynamic sales team. The successful candidate will be responsible for developing a strong network of potential customers, identifying new business opportunities and driving revenue growth.
You will have excellent communication skills, a strong work ethic and a passion for sales. You will be proactive in developing relationships with potential customers, and be able to identify and capitalize on sales opportunities. You will be expected to use a variety of methods, including cold calling, email campaigns, networking events, and other sales strategies, to generate leads and secure sales.
You must have a proven track record of success in sales, and be able to demonstrate a strong knowledge of the product or service offering. You must be able to use a wide range of sales techniques to build relationships, close deals, and exceed targets.
The successful candidate will be offered an excellent package, including a competitive salary and bonus structure. If you would like to be part of a dynamic, forward-thinking sales team, this could be the opportunity for you.
Please submit your CV and a covering letter to apply for this role.
Sales Development Representative Role Purpose
The purpose of the role of a Sales Development Representative (SDR) is to generate new business opportunities by proactively reaching out to potential customers and introducing them to the organisation's products and services. The SDR will use a variety of tactics such as cold calling, email campaigns, social media outreach and attending events to create interest and secure appointments for the sales team. The SDR's main aim is to generate a qualified sales pipeline and ensure that the sales team has a steady stream of potential customers to follow up on.
Sales Development Representative Role
A Sales Development Representative is responsible for prospecting and generating new business opportunities through inbound and outbound sales activities. They build relationships with potential customers and use their expertise to identify customer needs and create sales opportunities. The Sales Development Representative will also create and maintain a database of customers and contacts, and be the main point of contact for customers. They will use their knowledge to evaluate customer requirements and develop sales strategies to meet customer objectives.
Sales Development Representative Duties
- Research prospective customers, identify opportunities and develop relationships with key stakeholders
- Generate qualified leads through cold-calling, email campaigns, networking and other outbound activities
- Understand customers’ needs and requirements and provide solutions
- Keep up to date with industry trends and best practices
- Track sales performance and report results to senior management
- Collaborate with other departments to identify opportunities to improve sales processes
Sales Development Representative Requirements
- Excellent communication and interpersonal skills
- Strong organisational and time management skills
- Ability to build relationships with people of all levels
- Ability to identify opportunities and create strategies to pursue them
- Excellent knowledge of business processes and sales techniques
- Proficient in using MS Office and CRM software
Sales Development Representative Skills
- Excellent communication skills
- Strong interpersonal skills
- Ability to work independently
- Knowledge of CRM systems
Sales Development Representative Personal Traits
- Excellent communication skills
- Strong problem-solving skills
- Highly motivated
- Ability to work independently
- Ability to build relationships
How to write a Sales Development Representative Job Advert
Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.
A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.
Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.
How to write a Sales Development Representative Job Description
To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.
Job Description Advice - Guidance on How to Personalise a Sales Development Representative Job Specification
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
Job Description Tips - Help on formatting a Sales Development Representative Job Specification
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
How to Hire a Sales Development Representative
Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV
