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How Do You Write An Inclusive Job Description?

How Do You Write An Inclusive Job Description?

Crafting inclusive job descriptions is more than just a regulatory necessity; it’s a strategic approach to attracting a diverse array of talented job seekers. An effectively written job posting reflects your company’s commitment to equality and diversity. It opens doors to a wider pool of potential candidates, enriching your workforce and fostering a more innovative environment. Our guide will explore the nuances of writing inclusive job descriptions, ensuring your vacancies appeal to and include the broadest range of job seekers.

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Highlights And Key Takeaways:

  1. Crafting more inclusive job descriptions ensures that advertisements reach not only a male or female audience but all diverse and talented candidates, fostering a workforce that mirrors our multifaceted society.
  2. Writing inclusive job descriptions requires considering language and tone, required qualifications, flexible working options, and inclusive benefits.
  3. Our UK job description library is an invaluable resource for employers seeking to adopt best practices in diversity and inclusion within their recruitment processes.

Why Inclusivity Matters In Job Descriptions

Why Inclusivity Matters In Job Descriptions

Inclusivity in job descriptions is not merely a matter of corporate social responsibility but a strategic imperative that can significantly enhance an organisation’s talent pool and competitive edge. Crafting more inclusive job descriptions ensures that advertisements reach not only a male or female audience but all diverse and talented candidates, fostering a workforce that mirrors our multifaceted society. This approach helps tap into a broader range of actual skills and experiences, crucial for driving innovation and adapting to rapidly changing markets.

Download: Employment Contract Template

Research in the UK has shown that companies that excel in diversity and inclusion are 33% more likely to outperform their less inclusive counterparts in profitability. Such statistics underscore the tangible benefits of cultivating a more inclusive workplace. Beyond the direct impact on performance metrics, inclusivity also amplifies employer branding, positioning a company as an employer of choice for prospective employees who value diversity and inclusivity. This enhanced image attracts not only those looking for jobs but also customers and partners increasingly making decisions based on corporate values. To discover other benefits of promoting inclusivity, read our blog What Is The Impact Of Using Inclusive Language In Job Descriptions?

Also, our article, Why Should SMEs Build An Employer Brand? – available as part of our free download, The Small Business Guide For Cost-Effective Recruitment – highlights how strong employer branding, reinforced by inclusive recruitment practices, can reduce hiring costs and turnover rates by attracting candidates who are more likely to be engaged and committed long-term. By integrating inclusivity into your job descriptions, your organisation broadens its appeal to a diverse range of potential hires and strengthens its overall market position.

Key Elements Of An Inclusive Job Description

Key Elements Of An Inclusive Job Description

An inclusive job description is foundational to building a diverse and welcoming workplace. To ensure your job postings resonate with a broad audience and comply with best practices, consider the following key elements:

Language and Tone

  • Inclusive Language: Utilise non-discriminatory and gender-neutral language to avoid gender bias, which can alienate potential applicants. You should remove gender-coded words and gender-coded language (male-coded words or female-coded words) that job seekers may see as implicit and explicit bias.
  • Avoid Gendered Words: Instead of gendered job titles like ‘chairman’ or ‘salesman’, opt for neutral alternatives such as ‘chairperson’ or ‘sales representative’.
  • Eliminate Racial Bias and Other Biases: Carefully choose words that do not exclude candidates based on national origin, sexual orientation, gender identity, or other protected status. Our blog, How To Choose The Best Words When Writing A Job Description, offers detailed guidance on selecting appropriate and inclusive terminology.

Required Qualifications

  • Focus on Essential Skills: Specify only the actual skills and qualifications necessary for the role. This helps eliminate implicit biases that might arise from requiring credentials that are not directly relevant to the job functions, thus avoiding age discrimination and reducing barriers for candidates from diverse educational backgrounds.
  • Clear Job Titles: Use straightforward and widely understood job titles, as explored in our blog Job Title Examples. Avoiding ambiguous or niche titles ensures clarity and broadens the appeal of the posting.

Flexible Working Options

  • Adaptability in Work Hours and Location: Mention flexible working hours, remote working possibilities, and part-time options to cater to candidates with varying needs, including those with caregiving responsibilities or disabilities. This flexibility is often a key factor for job seekers when deciding to apply.

Inclusive Benefits

  • Tailored Benefits: Outline benefits that address the diverse needs of your workforce, such as childcare vouchers, comprehensive healthcare plans, and support services for disabilities. Such benefits attract a wide range of applicants and demonstrate your commitment to supporting all employees in meaningful ways.

By focusing on these areas, your job descriptions will promote an inclusive environment that seeks to remove gender coding and biases associated with age, race, and other protected characteristics. Such practices enhance your reputation as an inclusive employer and widen your pool of talented applicants.

Examples Of Inclusive Job Descriptions

Examples Of Inclusive Job Descriptions

Creating inclusive job descriptions involves carefully applying principles that promote diversity and inclusivity. Below are three example snippets for different roles, each demonstrating how to embed inclusive language and principles effectively:

Example 1: Customer Service Manager

Job Title: Customer Service Manager 


We seek a Customer Service Manager committed to providing exceptional service standards to every customer. The ideal candidate will possess strong English language skills, enabling clear and effective communication. Our inclusive workplace celebrates diversity, encouraging applicants from all backgrounds to apply. This role requires managing a dynamic team, resolving customer issues with empathy and efficiency, and driving customer satisfaction metrics.

Download a complete Customer Service Manager job description example.

Example 2: Software Developer

Job Title: Software Developer 


Join our innovative technology team as a Software Developer, where your passion for code meets our commitment to an inclusive workplace. Candidates should have proven experience in web development and a knack for problem-solving. We value inclusive language and actions that contribute to our team’s diversity and inclusivity. This position offers the flexibility of remote work options and a collaborative environment that fosters creativity and growth.

Download a complete Software Developer job description example.

Example 3: Public Relations Specialist

Job Title: Public Relations Specialist 


As a Public Relations Specialist with our company, you will strategise and execute marketing campaigns that resonate with diverse audiences. Strong English language skills are essential for crafting compelling content and communicating effectively with team members and stakeholders. We pride ourselves on creating an inclusive workplace and encourage candidates enthusiastic about driving inclusivity through impactful marketing to apply.

Download a complete Public Relations Specialist job description example.

Each of these examples highlights the use of inclusive language and principles, focusing on essential skills, flexible working conditions, and a commitment to an inclusive workplace, ensuring that the job descriptions are welcoming to a diverse pool of candidates.

Utilising Resources From Our Job Description Library

Utilising Resources From Our Job Description Library

Our UK job description library is an invaluable resource for employers seeking to adopt best practices in diversity and inclusion within their recruitment processes. This comprehensive library offers a wide range of ready-to-use, inclusive job description samples that have been carefully crafted to meet high standards of inclusivity and compliance.

Saving Time with Pre-Written Samples

Navigating the complexities of creating job descriptions that are both compliant and inclusive can be time-consuming. By utilising our library, you can save significant time. The samples provided are designed to be easily adapted to your needs, allowing you to quickly edit and customise content without starting from scratch. This efficiency accelerates the recruitment process and ensures you pay attention to all crucial elements of inclusivity.

Ensuring Compliance and Promoting Inclusion

Each example in our job description library has been developed with an eye towards current best practices in employment law and diversity and inclusion strategies. Using these examples, you can be confident that your job descriptions will adhere to legal standards and foster an inclusive atmosphere. This helps attract a diverse range of applicants and positions your company as a forward-thinking employer that values and promotes an inclusive workplace culture.

Additional Resources For Recruitment

Additional Resources For Recruitment

To further support your recruitment efforts and ensure they align with the highest standards of inclusivity and effectiveness, we offer a suite of additional resources designed to streamline and enhance the hiring process:

  1. Recruitment Blog: Our recruitment blog is an essential resource for any hiring team. It features a wealth of articles and tips on inclusive recruitment practices, providing you with the latest insights and strategies to ensure your hiring process attracts and supports a diverse range of candidates. Regularly updated, the blog covers everything from how to avoid unconscious bias in your adverts to techniques for broadening your recruitment channels.
  2. Job Description Template and Job Advert Template: Our blank job description template and job advert template are invaluable tools for tailoring your recruitment efforts to specific needs while maintaining an inclusive approach. These templates are fully customisable, allowing you to easily include wording, requirements, and benefits to suit various roles and organisational needs. By starting with a template, you ensure your job postings are complete, well-structured, and attract a diverse applicant pool.
  3. Interview Resources: Conducting fair and unbiased interviews is crucial to inclusive recruitment. Our interview resources include comprehensive guides and checklists that help ensure your interview process is equitable and free from bias. These tools provide practical advice on formulating questions, structuring the interview, and evaluating candidates fairly – important steps in ensuring all candidates have an equal opportunity to showcase their abilities.
  4. Job Board Advertising Packages: Effectively reaching a diverse audience requires thoughtful placement of job adverts. Our job board advertising packages are designed to help you target various platforms and demographics, ensuring a broad spectrum of job seekers see your vacancies. These packages can be customised to focus on specific industries, experience levels, and communities, making reaching candidates who bring various perspectives and skills to your organisation easier.

Download: Key Interview Questions

Together, these resources provide a comprehensive support system for your recruitment efforts, ensuring you can attract, evaluate, and hire the best talent most inclusively and effectively possible.

Inclusive Job Descriptions FAQs

Here we answer Hiring Manager and employer questions on writing more inclusive job descriptions:


With diversity and inclusion at its heart, it’s pivotal to focus on inclusive and non-discriminatory language and criteria. Start by ensuring the qualifications and experience required are essential for the role, avoiding specifications that could indirectly exclude qualified candidates. Use gender-neutral language and avoid jargon or cultural references that may not be universally understood. It’s also beneficial to include a clear statement about your commitment to creating a diverse workplace and encouraging candidates from all backgrounds to apply.


Inclusive duties in a job description refer to tasks that consider and promote diversity and inclusion within the workplace. These could involve responsibilities like collaborating with teams from diverse backgrounds, participating in training sessions on inclusivity, or leading initiatives that enhance company-wide diversity policies. The idea is to embed inclusivity into the role, ensuring the employee fosters a welcoming and respectful work environment for people of all identities and experiences.


A job description’s effective diversity and inclusion statement might read: “We are committed to fostering an inclusive environment where diversity is celebrated, and all employees are treated with respect and dignity. We strongly encourage applications from individuals of all races, ethnicities, religions, genders, sexual orientations, age groups, and abilities. We believe that diversity drives innovation and excellence, and we strive to create a workplace that reflects the diverse communities we serve.”


Writing a job advert emphasising diversity and inclusion involves clear, welcoming language that speaks to a broad audience. Highlight your company’s commitment to inclusivity from the outset by stating your dedication to building a diverse workforce and an equitable environment. Be mindful of the imagery and media used in the advert to ensure it reflects a diverse group of individuals. Additionally, advertise across various platforms to reach a wide range of candidates, ensuring the opportunity is visible to all sections of society.

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