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How To Choose The Best Words When Writing A Job Description

How To Choose The Best Words When Writing A Job Description

Writing a compelling job description is an essential task for employers, recruiters, and hiring managers. Creating an effective job description comes early on in the hiring process and needs to be written before you can advertise a job. Choosing the best words is critical but can be challenging under two different scenarios.

Scenario 1: An employee leaves suddenly and unexpectedly, tempting you into hastily penning a job description so you can post a job ad and hope to attract suitable job seekers.

Scenario 2: You need to recruit an industry expert or senior executive and don’t know which words will attract top talent, creating a roadblock that is impossible to move.

There is nothing wrong with wanting or needing to move quickly or having a desire to write a job description that pulls in the top-tier of qualified candidates. However, word choice deserves your attention and is essential for meeting your hiring goals.

So, how do you choose the best words when writing a job description?

Choosing Words For Your Job Title

Choosing Job Ad Job Titles For Better Job Descriptions

Job descriptions and job ads require a headline, and that means choosing job titles for your job posting. If you get your job titles wrong, job seekers may skip you by and never read your beautifully written job description.

Our top tips for writing a job title are to ensure it concisely and accurately describes the purpose of the job and is free from jargon. It is best not to use jargonistic vocabulary in your job descriptions either because they can be confusing, convolute their meaning, and disqualify quality candidates with transferable skills and knowledge. In short, accuracy trumps creativity when choosing a job title that speaks to your target audience.

Choosing Words For Job Duties, Skills, And Tasks

Skills Tasks And Responsibilities To Write And Describe Your Jobs

The duties, tasks, and skills are the meat and bones of a job description. Selecting powerful words that create desire and relay what makes your company unique will get potential candidates on the hook. The right words should generate excitement, grab the candidate’s attention, relate to the audience, and appeal to job seekers.

Starting with an example and using job description templates makes creating well-written, relevant content less daunting. You can get your recruitment process off to the right start with a job description template from our extensive library.

To determine if you have enough detail to attract the best candidates and turn them into new employees, review your job description, asking if it lets potential hires know:

  • How the position fits in your organisation and team
  • What are the work environment and company culture
  • The objectives of work performed
  • The skills the ideal candidate will possess (problem-solving, communication)
  • The qualifications the right candidate will have (Bachelor’s degree, diploma)

The Best Words To Use When You Write A Job Description

To compel qualified candidates to apply for your job listing for an existing or new position, use these words grouped by role type.

THE BEST WORDS FOR A MANAGEMENT JOB DESCRIPTION:

  • Allocate
  • Analyse
  • Audit
  • Authorise
  • Control
  • Encourage
  • Enforce
  • Guarantee
  • Inspect
  • Present
  • Prevent
  • Regulate
  • Report
  • Research
  • Review
  • Stop
  • Verify

View our management job descriptions

THE BEST WORDS FOR DESIGN AND IT JOBS:

  • Create
  • Design
  • Develop
  • Device
  • Examine
  • Formulate
  • Implement
  • Maintain
  • Plan
  • Project
  • Resolve
  • Schedule
  • Solve
  • Test

View our IT job descriptions

THE BEST WORDS FOR RETAIL, SALES, AND MARKETING JOB DESCRIPTIONS:

  • Acquire
  • Advise
  • Compile
  • Distribute
  • Forward
  • Gather
  • Get
  • Give
  • Guide
  • Inform
  • Issue
  • Notify
  • Obtain
  • Procure
  • Promote
  • Provide
  • Purchase
  • Recruit
  • Report
  • Sell
  • Show
  • Suggest
  • Supply
  • Take

View our marketing job descriptions

View our sales job descriptions

View our retail job descriptions

THE BEST WORDS FOR FINANCE AND ADMINISTRATION JOBS

  • Advise
  • Administer
  • Approve
  • Arrange
  • Check
  • Compile
  • Control
  • Coordinate
  • Distribute
  • Establish
  • Execute
  • Issue
  • Keep
  • Manage
  • Order
  • Organise
  • Reject
  • Report
  • Require

View our administration job descriptions

View our finance job descriptions

Job Description Writing FAQs

Next, we answer your questions on how to write an effective job description for an existing or new job.

WHAT ARE THE MAIN PURPOSES OF PRODUCING A JOB DESCRIPTION?

A great job description can be used to create a job advert and help you fill an open position. The uses of a job description don’t end here because it can be used for candidate screening, formulating interview questions, new employee onboarding, target setting, and performance appraisals. Job descriptions used by Human Resources can be intensely in-depth, so existing job descriptions may need to be shortened to become a concise description suitable for use as a job listing. Converting long sentences and paragraphs into bullet points is an excellent approach to give your job ad the focus it needs.

WHAT SHOULD YOU INCLUDE WHEN WRITING A JOB DESCRIPTION?

A job description that is to be used as a job post should include important company details (values, company culture, location) and the job’s duties, key responsibilities, specific skills, qualifications, and personality traits.

WHAT ARE THE BEST WORDS FOR JOB DESCRIPTIONS?

Strong verbs create desire and appeal to the job seeker reading about your jobs. Use strong verbs to describe the role, relate with your ideal employee, and compel the person to apply.

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