There are a number of ways you can reduce your job advertising costs, Here we outline 5 simple tips which could mean you end up recruiting for free, or at the very least save quite a bit on your job adverts.
1. Use a free job site
There are some great free places to advertise jobs, such as Glassdoor, Indeed and Zoek. Depending on the job and location, you could get a large response BUT with more employers paying to advertise of these sites, the response can be varied, so you might be best placing your job on multiple free sites.
2. Use social media
Social media can be a great place to advertise your job, especially if you have a large following. Facebook allows you to advertise a job for free on their site. If advertising for free doesn’t give you the required response, you could run a PPC (pay per click) or PPA (pay per applicant) campaign, but that can quickly become expensive.
3. Use a multi-job advertisement agency
It is possible to use a job advertisement agency to get your job advert onto 5+ sites for a similar (and sometimes cheaper rate) than going directly to a job board. This service allows you to get as true a reflection of the current market of job seekers. Research has found that certain cites will provide more appropriate candidates over others, but does depend on roles.
4. Place a small budget on Indeed
Indeed can be a great source of applicants, and will typically produce a high volume, BUT can again get expensive as the site works on a PPC basis if you are paying, so set a small budget and see what candidates you get. Don’t’ get carried away though as you could easily spend more than other options on the market!
5. Change the job sites you are using – make use of introductory offers!
A number of job sites offer introductory offers for your first advert with them, which range from credit for a PPC campaign to reduced fees when working with fixed cost advertising sites.
A final thought on reducing your job advertising costs
The cost of advertising a job is always going to be tiny compared to the cost of adding someone to your payroll, with the wrong person easily dragging the company down. You should always consider the most appropriate medium for a particular role. Invest too little and you may miss someone great.