What does an Advertising Clerk do?
An advertising clerk is responsible for a range of administrative tasks relating to the creation and dissemination of advertisements. They support the advertising department with data entry, record-keeping and filing, issuing invoices, coordinating with media outlets, and monitoring the effectiveness of ad campaigns. They may also communicate with clients or vendors, and provide customer service by answering questions or resolving issues. The primary goal of an advertising clerk is to ensure that advertising efforts are effective, within budget, and delivered on time.
Our Advertising Clerk job description includes the Advertising Clerk responsibilities, duties, skills, education, qualifications, and experience.
Advertising Clerk Example
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If you need an example job description for an Advertising Clerk download the one below, alternatively we have many other Retail job description samples and a job description library with over 3000 job descriptions templates that you can download for free.
What does an Advertising Clerk do?
Advertising Clerk
We are looking for an experienced and organised Advertising Clerk to join our team. In this role, you will be responsible for preparing, organising and executing all advertising campaigns for our business.
You will be required to research and analyse market trends and consumer behaviour to develop effective advertising strategies. You will be responsible for creating and managing budgets, sourcing media outlets, and crafting ad copy. You must be able to work with a variety of individuals and organisations, build relationships and negotiate contracts.
To be successful as an Advertising Clerk, you should have knowledge of the advertising industry, excellent analytical and problem-solving skills, and strong interpersonal skills. You should also be detail-oriented and organised.
Responsibilities:
• Research and analyse market trends and consumer behaviour to develop effective advertising campaigns.
• Create and manage budgets for each campaign.
• Source media outlets for advertising campaigns.
• Craft ad copy for campaigns.
• Negotiate contracts with media outlets.
• Monitor campaigns and assess their effectiveness.
• Create reports to show the results of campaigns.
• Ensure campaigns stay within budget.
Requirements:
• Knowledge of the advertising industry.
• Excellent analytical and problem-solving skills.
• Strong interpersonal skills.
• Detail-oriented and organised.
• Ability to work with a variety of individuals and organisations.
Advertising Clerk Role Purpose
The purpose of an Advertising Clerk is to support the advertising team in their daily operations by providing administrative and clerical support. This includes tasks such as filing and organizing documents, helping to create and maintain databases, making copies, scheduling appointments, and providing customer service for clients. The Advertising Clerk may also be responsible for creating and maintaining reports and other documents, as well as preparing mailings, newsletters and other promotional materials.
Advertising Clerk Role
Advertising Clerks are responsible for assisting with the development and implementation of advertising campaigns. They coordinate campaigns, create promotional materials, and track the effectiveness of campaigns. They also often work with clients to ensure satisfaction with the outcomes of campaigns.
Advertising Clerk Duties
- Assist with the preparation of advertising campaigns
- Interact with customers to determine requirements for advertising
- Organise the production of advertising materials
- Source advertising space in newspapers, magazines and other media
- Coordinate the distribution of advertising materials
- Maintain the advertising database
- Liaise with advertising agencies and other organisations
- Assist with budgeting for advertising campaigns
Advertising Clerk Requirements
- Ability to plan and coordinate advertising campaigns
- Knowledge of marketing principles and techniques
- Excellent written and verbal communication skills
- Good organizational and time management skills
- Proficiency in Microsoft Office and Adobe Creative Suite
- Ability to work with a team
Advertising Clerk Skills
- Organisation
- Communication
- Administrative
Advertising Clerk Personal Traits
- Organised
- Excellent communication skills
- Attention to detail
- Able to work independently
How to write an Advertising Clerk Job Advert
Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.
A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.
Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.
How to write an Advertising Clerk Job Description
To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.
Job Description Advice - Guidance on How to Personalise an Advertising Clerk Job Specification
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
Job Description Tips - Help on formatting an Advertising Clerk Job Specification
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
How to Hire an Advertising Clerk
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