What does a Digital Marketer do?
The role of a Digital Marketer is to create and implement innovative online marketing strategies to promote products or services through various digital channels. This includes developing engaging content for social media platforms, managing email campaigns, monitoring Google AdWords and other search engine marketing tools, and analyzing data to track the effectiveness of digital marketing campaigns. A successful Digital Marketer is also up-to-date with the latest trends in digital marketing and is skilled at using analytics and metrics to measure the success of their campaigns.
Our Digital Marketer job description includes the Digital Marketer responsibilities, duties, skills, education, qualifications, and experience.
Digital Marketer Example
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If you need an example job description for a Digital Marketer download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.
What does a Digital Marketer do?
Digital Marketer
We are looking for a talented Digital Marketer to join our growing team. In this role, you will be responsible for developing and executing effective digital marketing strategies for our products and services. You will create and manage campaigns across multiple channels such as search, social media, email, and display advertising. Additionally, you will track and analyse key performance metrics to ensure that campaigns are effective and generate a positive return on investment.
The ideal candidate will have a passion for digital marketing and analytics, with a strong understanding of current trends and techniques. You should possess excellent communication and project management skills and be able to work independently as well as part of a team.
Responsibilities:
• Develop and execute digital marketing strategies to drive customer acquisition and engagement
• Create and manage campaigns across multiple digital channels such as search, social media, email, and display advertising
• Track and analyse key performance metrics to ensure campaigns are effective and generate a positive return on investment
• Monitor and evaluate competitor campaigns to gain insights and develop strategies to outpace them
• Provide regular reports on campaign performance and suggest improvements
• Collaborate with other teams to ensure campaigns are integrated with other elements of the marketing plan
Qualifications:
• Bachelor’s degree in marketing, communications, or a related field
• Proven experience in digital marketing, especially with paid campaigns
• Knowledge of analytics tools and techniques, such as Google Analytics
• Excellent organisational and project management skills
• Strong written and verbal communication skills
• Ability to work independently and as part of a team
Digital Marketer Role Purpose
The purpose of a Digital Marketer is to create, manage and optimise digital marketing campaigns on behalf of their organisation, in order to increase brand awareness, drive sales and increase customer engagement. This involves using a range of digital marketing techniques such as email campaigns, search engine optimisation (SEO), content marketing, social media and affiliate marketing. Digital Marketers must also track the performance of their campaigns, analyse the results and make necessary adjustments to ensure maximum effectiveness.
Digital Marketer Role
Digital Marketers are responsible for developing and implementing digital marketing campaigns to promote products, services, and brands. They use a variety of digital channels, such as email, search engine marketing, social media, and websites, to reach potential customers and build brand awareness. Their aim is to engage, inform, and motivate customers to take action and make purchases. They must also measure, analyze, and optimize campaigns to ensure they are effective.
Digital Marketer Duties
- Develop digital marketing campaigns
- Manage company's website and social media channels
- Analyse web traffic and customer engagement metrics
- Monitor competitor activity
- Collaborate with internal teams to ensure brand consistency
- Identify and optimise digital ad spend opportunities
- Generate leads and sales using SEO and PPC campaigns
Digital Marketer Requirements
- Strong knowledge of digital marketing techniques and best practices
- Good understanding of website analytics tools such as Google Analytics
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
Digital Marketer Skills
- Content Creation
- Search Engine Optimisation
- Social Media Management
- Email Marketing
- Analytics
- Copywriting
Digital Marketer Personal Traits
- Excellent communication skills
- Strong analytical skills
- Ability to work independently and as part of a team
- Knowledge of digital marketing techniques
- Strong creative and problem-solving abilities
How to write a Digital Marketer Job Advert
Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.
A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.
Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.
How to write a Digital Marketer Job Description
To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.
Job Description Advice - Guidance on How to Personalise a Digital Marketer Job Specification
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
Job Description Tips - Help on formatting a Digital Marketer Job Specification
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
How to Hire a Digital Marketer
Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV
