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Digital Strategist Job Description

What does a Digital Strategist do?

A Digital Strategist is responsible for developing and implementing strategic plans for online marketing campaigns aimed at increasing online visibility, traffic, and engagement for a company’s products or services. They work closely with the marketing and content teams to identify key performance indicators and measure the success of campaigns. This involves researching market trends, analysing customer data, and creating tailored strategies for each digital platform, such as social media, search engines, and email marketing. The role requires strong skills in analytics, communication, and creativity to ensure a company’s digital presence and overall online strategy continues to grow and succeed.

Our Digital Strategist job description includes the Digital Strategist responsibilities, duties, skills, education, qualifications, and experience.

Digital Strategist Example

Searching for Digital Strategist job description examples and samples? Here is the job description of a Digital Strategist:

What does a Digital Strategist do?

Digital Strategist

We are seeking an experienced and ambitious Digital Strategist to join our team and help shape the future of our digital presence.

The successful candidate will have a passion for digital technology and an in-depth understanding of the digital landscape. They will be responsible for developing and implementing strategies to ensure our digital presence remains a market leader.


• Work with the marketing team to develop and execute a comprehensive digital strategy
• Research and monitor industry trends to identify opportunities for improving our digital presence
• Analyse user behaviour and data to identify areas for improvement and opportunities for growth
• Monitor competitor activity to identify gaps in the market
• Develop and execute campaigns to increase user engagement and drive traffic
• Lead and mentor other team members in all aspects of digital strategy
• Develop and maintain relationships with key influencers and partners


• Bachelor’s degree in a related field such as Digital Marketing, or equivalent experience
• Proven track record in developing and executing effective digital strategies
• Strong knowledge of digital media platforms, including social media, SEO, and PPC
• Excellent communication and interpersonal skills
• Ability to work independently as well as in a team environment
• Ability to manage multiple projects and deadlines simultaneously

Digital Strategist Role Purpose

The purpose of a Digital Strategist is to devise and execute effective strategies to promote a business's online presence and drive digital growth. This role requires an understanding of digital marketing, web analytics, search engine optimisation (SEO) and user experience (UX). Digital Strategists must be able to analyse data and develop effective plans to improve a company’s digital performance. They must also be up to date with the latest digital trends and technologies in order to identify and capitalise on opportunities.

Digital Strategist Role

A Digital Strategist is responsible for developing and implementing strategies to increase the online presence of a business. They create campaigns to promote products and services, as well as analyze data to measure the effectiveness of these campaigns. They also work with other departments to ensure the website and other digital platforms are optimized for maximum user engagement. Digital Strategists must have strong analytical and communication skills, as well as a knowledge of web analytics and SEO practices.

Digital Strategist Duties

  • Develop digital marketing strategies and plans
  • Analyse web traffic metrics and suggest solutions to boost web presence
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage a team of digital specialists
  • Stay up-to-date with digital media developments and technologies

Digital Strategist Requirements

  • Excellent knowledge of digital marketing and its associated technologies
  • Strong understanding of web analytics and digital reporting
  • Ability to develop and execute digital strategies
  • Ability to manage and monitor digital campaigns
  • Excellent communication and interpersonal skills

Digital Strategist Skills

  • Excellent communication skills
  • Strong analytical and problem solving abilities
  • Knowledge of digital marketing tactics and trends
  • Experience with web analytics tools
  • Experience in developing and executing digital strategies

Digital Strategist Personal Traits

  • Strong analytical skills
  • Excellent communication and interpersonal skills
  • Creative mindset
  • Ability to think outside the box
  • Ability to work well in a team environment

How to write a Digital Strategist Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write a Digital Strategist Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Job Description Advice - Guidance on How to Personalise a Digital Strategist Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Digital Strategist Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Digital Strategist

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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