What does a Social Media Strategist do?
A Social Media Strategist is responsible for creating and executing social media campaigns across various social media platforms. They analyse and monitor social media trends to develop strategies that will increase brand awareness, engage with customers and drive traffic to a company’s website. They collaborate with other marketing teams to ensure consistency in messaging and branding across all channels. Additionally, they track and measure the success of social media campaigns, and use the insights to improve future campaigns. Overall, a Social Media Strategist plays a pivotal role in promoting a company’s brand and building relationships with customers through social media.
Our Social Media Strategist job description includes the Social Media Strategist responsibilities, duties, skills, education, qualifications, and experience.
Social Media Strategist Example
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What does a Social Media Strategist do?
A Social Media Strategist is responsible for creating, implementing and monitoring effective social media campaigns that drive engagement and generate leads for the organisation. This role requires an in-depth knowledge of the latest social media channels and trends, and the ability to analyse data to measure the effectiveness of campaigns. The Social Media Strategist will also be responsible for creating content that resonates with the organisation's target audience, and managing the day-to-day activities of social media accounts. This role requires excellent communication and organisational skills, as well as the ability to think strategically and creatively.
Social Media Strategist Role Purpose
The purpose of a Social Media Strategist is to create and implement effective social media strategies and campaigns which help to achieve an organisation's overall objectives. This role involves researching, analysing and monitoring the success of current and past campaigns; developing new and innovative ways to engage with a company's target audience; managing daily communication across all social media channels; and creating engaging content to drive customer engagement. The Social Media Strategist must also be able to interpret data and report back on the success of campaigns and suggest improvements for future campaigns.
Social Media Strategist Role
A Social Media Strategist is responsible for developing, implementing, and managing an organisation's social media strategy. This includes determining the most effective platforms to achieve the company's goals and objectives, as well as creating and analysing content to engage and grow the target audience. The Strategist should have a deep understanding of the company's brand and target market, as well as an understanding of the analytics tools available to measure success.
Social Media Strategist Duties
- Develop and implement social media strategies that align with business objectives
- Analyse key metrics and tweak strategy as needed
- Develop content calendars on a weekly and monthly basis
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry
- Analyse and report audience information and demographics, and success of existing social media projects
- Identify and grow our community by providing support to current and prospective customers
- Research and analyse social media trends
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Social Media Strategist Requirements
- Develop and implement social media strategies to achieve marketing objectives
- Manage presence in social networking sites including Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram etc.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing customers and leads
- Analyze key metrics and tweak strategy as needed
- Optimize company pages within each platform to increase the visibility of company's social content
- Stay up-to-date with latest social media best practices and technologies
Social Media Strategist Skills
- Excellent understanding of digital platforms
- Strong skills in content creation
- Ability to create engaging social media campaigns
- Proficiency in analysing metrics to measure success
Social Media Strategist Personal Traits
- Excellent communication skills
- Strong organizational skills
- Excellent understanding of social media platforms
- Ability to think strategically
How to write a Social Media Strategist Job Description
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How to write a Social Media Strategist Job Advert
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Job Description Advice - Guidance on How to Personalise a Social Media Strategist Job Specification
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
Job Description Tips - Help on formatting a Social Media Strategist Job Specification
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
How to Hire a Social Media Strategist
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