Do you know which are the top 10 job sites in the UK? Should you be advertising on them all? Or just one? The top 10 job sites in the UK by the number of job adverts placed are:
|Rank||Job board||Percentage of Jobs Advertised|
|3||NewsQuest Group (any of their newspapers)||8.23%|
|6||The Telegraph Jobs*||5.56%|
|8||Regional Engineering Jobs||4.27%|
*Hiring People work with these sites – 8 out of the top 10!
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What would you like?
Are you surprised by any of the sites listed? Unless you are in the Engineering space, that is one site which you might not have come across previously. We realised that The Telegraph was a respected site, but until doing this research, we hadn’t appreciated the size (hence why we now work with them in our Corporate Job Advertising Package).
Two key points which you should be mindful of before deciding which site(s) to place your job advert on:
- What type of position are you advertising? Only advertising a senior role on Jobcentre Plus is unlikely to yield many (if any) appropriate applications.
- Cost. If you go directly to a job board, you can easily spend £400 on one site. Does that make financial sense? Especially when you can advertise on 7 of the top 10 for only £295?
If you are still set on only working with one of the leading sites, you might want to consider the following:
- Target demographic. If you are recruiting for an accountant, advertising on an engineering job board is unlikely to be wise!
- Size of site; you can easily spend a similar amount on fairly small sites in terms of website visitors and the number of jobs advertised
- Cost. Prices range from free to over £400 for placing a single advert on a job site (there is a good reason why you wouldn’t want to work with just a free site).
Free Job sites
Everyone loves something that is free, but there is a problem with free sites. They generally don’t get much website traffic, meaning that you won’t get many applicants. To give an idea of the significance of that, only 3% of all of our applicants come from JobCentre Plus/Universal Job Match. The old saying goes, you get what you pay for. For jobs advertised in London, especially warehouse work, you may find that the applicants you get from the likes of JobCentre Plus are sufficient for your needs. The reality is that under 20% of the population is London based, with most jobs not being warehouse work, meaning that you are unlikely to get sufficient applicants from a free site.
Which site(s) should you work with?
If you wanting to attract as many applications as possible, working with multiple sites is your best option.
If you are set on working with just one site, it would be reasonable to assume that any of the non-specialist sites in the top 10 would be appropriate. A lot of the sites run promotions for advertising your first job with them, which, from experience are generally half the rate card rate; if you are advertising the same role often, trying it over different sites to establish which works best for you might be a good starting point. With that in mind though, we definitely see seasonable differences, along with the number of applicants in the market being down slightly from a year ago. To get a fair comparison, test the same job out on multiple sites at once.
Indeed and LinkedIn are different from other sites. They work on a pay per click or pay per application basis, meaning that everytime you get a click or application, you pay; if you don’t get any clicks through to your advert, there isn’t a cost to you.
Multisite Job Posters
For a lot of small-medium sized businesses though, as soon as you decide that you wish to work with more than one site, the costs become prohibitive; it is unlikely that you will be receiving much of a discount off the headline price. Another couple of challenges you will face is having to work with multiple account managers, along with different systems to manage your applications.
Multisite job advertising agencies remove these challenges. You have a single point of contact, the cost is extremely competitive compared with going directly to a site and you are provided with a single platform to manage your CVs. What is there not to like?