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Brand Manager Job Description

How to Hire a Brand Manager

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

Brand Manager Job Description

We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness, and market share. As Brand Manager, you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behaviour, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analysing data, developing go-to-market strategies and reporting on brand performance.

Brand Manager Duties and Responsibilities

  • Previous experience in developing brand and marketing strategies.
  • Good communication skills, both verbal and written.
  • Previous experience in managing and leading teams.
  • Highly organised and perform well under pressure.
  • Budget management skills.
  • Strong research and analytical skills.
  • Degree in business, marketing, or related field.

Brand Manager Skills and Requirements

  • Researching and analysing consumer behaviour, market trends and competitor activity.
  • Building brand awareness and increasing brand value and profitability.
  • Developing and implementing strategies that resonate with the target market.
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programmes.
  • Increasing product sales and market share.
  • Establishing budgets, performance specifications and sales estimates.
  • Measuring and reporting on campaign performance and assessing KPIs and ROI.
  • Collaborating with different teams such as marketing, creative, legal, etc.
  • Overseeing the production of advertizements, promotional materials, and mail campaigns.
  • Ensuring that messaging and marketing activities are alined with brand and company values.
  • Previous experience in developing brand and marketing strategies.
  • Good communication skills, both verbal and written.
  • Previous experience in managing and leading teams.
  • Highly organised and perform well under pressure.
  • Budget management skills.
  • Strong research and analytical skills.
  • Degree in business, marketing, or related field.

How to write a Brand Manager Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write a Brand Manager job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Personalising Your Brand Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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