What does a Brand Ambassador do?
A Brand Ambassador works in the marketing team of a company or organisation. Brand Ambassador responsibilities include developing and implementing marketing campaigns and strategies to build brand awareness. Brand Ambassadors usually report to a Marketing Director or Business Owner.
Our Brand Ambassador job description includes the Brand Ambassador responsibilities, duties, skills, education, qualifications, and experience.
Brand Ambassador Example
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If you need an example job description for a Brand Ambassador download the one below, alternatively we have many other Marketing job description samples and a job description library with over 3000 job descriptions templates that you can download for free.
What does a Brand Ambassador do?
A brand ambassador is employed by a company or organisation to help raise brand awareness and increase sales. They complete a variety of tasks ranging from promoting products or services in-store to implementing marketing campaigns. They are also known as influencers or corporate ambassadors.
Brand Ambassador Role
Brand Ambassadors are employed by a company or organisation to help raise brand awareness and increase sales. They complete a variety of tasks ranging from promoting products or services in-store to implementing marketing campaigns. They can also be known as influencers or corporate ambassadors.
We are looking for a Brand Ambassador to be the face and voice of our brand. As a successful candidate, you will be involved in increasing brand awareness and sales by promoting our products thru various media channels. We expect you to be passionate and outgoing. You will work closely with our sales and marketing division to achieve its marketing goals and objectives, such as communicating the value of our products to customers, tracking customer feedback, and representing the brand at launches and events.
To excel in this role, you will have excellent communication and networking skills, and a strong presence on social media. Previous experience as a brand ambassador or similar role is strongly desired, as well as knowledge of sales and marketing principles.
Brand Ambassador Duties
- Prior experience in a customer service environment.
- Excellent verbal and written communication skills.
- Friendly, approachable, and outgoing personality.
- Working knowledge of social media platforms and tools.
- Adaptable with the ability to prioritise tasks.
- Ability to travel.
- Bachelor’s Degree in Marketing or related field.
Brand Ambassador Requirements
- Familiarise yourself with the company’s mission, vision, and goals.
- Educate customers, retailers, and distributors about our products.
- Work closely with sales and marketing staff to conceptualise marketing campaigns and strategies.
- Create website and social media content in order to drive brand awareness and attract new customers.
- Build rapport with customers and venders.
- Monitor customer feedback and escalating complaints to the marketing department.
- Track customer preferences, metrics, and media campaigns.
- Represent the company at product launches, events, and trade shows.
- Brainstorm ideas and participating in training and workshops.
- Maintain a positive image of the brand at all times.
- Prior experience in a customer service environment.
- Excellent verbal and written communication skills.
- Friendly, approachable, and outgoing personality.
- Working knowledge of social media platforms and tools.
- Adaptable with the ability to prioritise tasks.
- Ability to travel.
- Bachelor’s Degree in Marketing or related field.
Brand Ambassador Qualifications
The education and qualifications for a successful Brand Ambassador might include the following:
- A Higher National Diploma or Bachelor’s Degree in Marketing, Advertising, Digital Marketing, Business Management, or Psychology
- Two A Levels
- Five GCSEs/High School Diploma
Brand Ambassador Desired Experience
The relevant experience of a Brand Ambassador might include working in roles such as Marketing Executive, Marketing Assistant, or Brand Strategist, where the applicant could develop their communication, customer service, business management, and strategising skills.
Brand Ambassador Training
Possible training of an excellent Brand Ambassador candidate might include:
- Marketing Executive Advanced Apprenticeship
- Marketing Assistant Advanced Apprenticeship
- Chartered Institute of Marketing Qualifications
- Institute of Data and Marketing Qualifications
- Chartered Institute of Public Relations Qualifications
How to write a Brand Ambassador Job Advert
Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.
A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.
Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.
How to write a Brand Ambassador Job Description
To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.
Job Description Advice - Guidance on How to Personalise a Brand Ambassador Job Specification
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
Job Description Tips - Help on formatting a Brand Ambassador Job Specification
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
How to Hire a Brand Ambassador
Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV
