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Digital Marketing Manager Job Description

How to Hire a Digital Marketing Manager

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Digital Marketing Manager Job Description

We are recruiting for a creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your main goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Digital Marketing Manager Duties and Responsibilities

  • A minimum of 5 years’ experience in a digital marketing or advertizing position.
  • In-depth knowledge of various social media platforms, best practises, and website analytics.
  • Solid understanding of HTML, CSS, and JavaScript is required.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Bachelor’s degree in Marketing or relevant field.

Digital Marketing Manager Skills and Requirements

  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertizing campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Coordinate with advertizing and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative growth strategies.
  • Oversee and manage all contests, giveaways, and other digital projects.
  • A minimum of 5 years’ experience in a digital marketing or advertizing position.
  • In-depth knowledge of various social media platforms, best practises, and website analytics.
  • Solid understanding of HTML, CSS, and JavaScript is required.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Bachelor’s degree in Marketing or relevant field.

Personalising Your Digital Marketing Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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