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Senior Copywriter Job Description

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Senior Copywriter Job Description

We are recruiting for a high performing Senior Copywriter to write and edit original content for marketing activities. Your duties will include creating copy for campaigns, editing Junior Copywriters’ articles, and ensuring brand consistency across all platforms. We would also like you to create informative and original web content.

To be succeed as a Senior Copywriter, you should demonstrate exceptional writing abilities and great attention to detail. Ultimately, a competent Senior Copywriter will be highly experienced in creating engaging content for social media.

Senior Copywriter Responsibilities

  • Previous experience in a Copywriting position.
  • Experience using Content Management Systems.
  • A portfolio of published content.
  • Exceptional writing and editing abilities.
  • Good time management skills.
  • Ability to conduct keyword research.
  • Bachelor’s degree in Marketing, Communications, or Journalism.

Senior Copywriter Requirements

  • Research relevant industry topics to identify new content.
  • Create original content.
  • Produce and publishing articles that market the company and its products.
  • Edit and fact-checking content created by Junior Copywriters.
  • Use SEO practices to optimize content.
  • Collaborate with Designers to develop visuals.
  • Create reports on content.
  • Interview clients and experts to generate creative ideas.
  • Previous experience in a Copywriting position.
  • Experience using Content Management Systems.
  • A portfolio of published content.
  • Exceptional writing and editing abilities.
  • Good time management skills.
  • Ability to conduct keyword research.
  • Bachelor’s degree in Marketing, Communications, or Journalism.

Personalising Your Senior Copywriter Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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