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Marketing Analyst Job Description

We are recruiting for a marketing analyst with razor-sharp attention to detail, broad knowledge of statistics, mathematics and analytics, and an almost obsessive commitment to thoroughness. Working as a Marketing analysts you can expect to work with vast amounts numerical information about market campaigns, trends, volume of sales, customer experience and competitors’ activities. We expect you to gather data, write detailed reports on findings, identify new markets, and advise senior management on tactics and strategy.

To succeed as a marketing analyst, you are required to have excellent mathematics and language skills, with outstanding insight. Suitable candidates will have a proven aptitude for interpreting data.

Marketing Analyst Responsibilities:

  • Gathering and analysing data.
  • Reporting to marketing managers and coordinators.
  • Monitoring customer bases and identifying new ones.
  • Preparing detailed reports on consumer behaviour, competitors’ activities, outcomes, and sales.
  • Designing market surveys.
  • Determining future trends.
  • Communicating with customers, competitors and suppliers.
  • Developing strategies to improve market reach.

Marketing Analyst Requirements:

  • 2+ years’ experience working in marketing.
  • Additional related short courses beneficial.
  • Proven data interpretation skills.
  • Bachelor’s degree in statistics, mathematics, social sciences, marketing etc.

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