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Marketing Coordinator Job Description

Our Marketing Coordinator job description includes the Marketing Coordinator responsibilities, duties, skills, education, qualifications, and experience.

Marketing Coordinator Example

Searching for Marketing Coordinator job description examples and samples? Here is the job description of a Marketing Coordinator:

What does a Marketing Coordinator do?

Marketing coordinators are professionals who coordinate all the marketing activities and initiatives of an organisation. They conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends.

Marketing Coordinator Role

We are searching for a Marketing Coordinator to join our marketing department and coordinate our activities. As a Marketing Coordinator, you will be responsible for overseeing marketing plans and brand campaigns, covering digital, print, and broadcast content. Your duties will also include creating and updating tracking systems, conducting market research, collating marketing content, identifying target audiences, evaluating trends, and streamlining our processes and procedures.

Marketing Coordinator Duties

  • Coordinating the marketing department's activities and campaigns.
  • Implementing systems to track and analyse activities and progress.
  • Managing internal communication systems.
  • Managing print, design, and digital vendors.
  • Conducting market research on online and offline marketing trends.
  • Processing complex data to create visual aids, charts, graphs, and reports.

Marketing Coordinator Requirements

  • A Degree in Marketing Communications, Advertising, Digital Marketing, or Business and Management.
  • Chartered Institute of Marketing (CIM) accredited qualification.
  • A Diploma in the Principles of Marketing, Digital Production, Design, and Development, or Digital Marketing and Analysis.
  • Proficiency using Content Management Systems (CMS) and Microsoft Office.
  • Excellent verbal and written communication skills.
  • Strong problem-solving, research, and analysis skills.

How to write a Marketing Coordinator Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write a Marketing Coordinator Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Job Description Advice - Guidance on How to Personalise a Marketing Coordinator Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Marketing Coordinator Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Marketing Coordinator

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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