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Marketing Copywriter Job Description

How to Hire a Marketing Copywriter

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Marketing Copywriter Job Description

We are seeking a Marketing Copywriter to produce clear and creative content on behalf of our clients. The marketing campaigns often need written material for print ads, television ads, and digital platforms. Content must be suitable for the client’s brand and campaign strategy, so you will collaborate with other members of the marketing and production teams to develop ideas and complete revisions. To be considered for this position, you must submit a portfolio that demonstrates your writing skills and experience.

Marketing Copywriter Duties and Responsibilities

  • Write content for marketing materials, including print ads and digital platform content
  • Submit content for approval prior to the deadline, making any necessary revisions
  • Ensure that content is appropriate for the client’s brand and campaign strategy
  • Perform background research as needed
  • Collaborate with members of the marketing team to develop ideas
  • Assist with SEO optimisation

Marketing Copywriter Skills and Requirements

  • Experience writing marketing copy (3+ years preferred)
  • Bachelor’s degree in communications, marketing, or a relevant field (or equivalent experience)
  • Strong writing, grammatical, and proofreading skills
  • Deadline-oriented
  • Ability to collaborate and work as a team

Personalising Your Marketing Copywriter Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

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