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Marketing Director Job Description

Our Marketing Director job description includes the Marketing Director responsibilities, duties, skills, education, qualifications, and experience.

Marketing Director Example

Searching for Marketing Director job description examples and samples? Here is the job description of a Marketing Director:

What does a Marketing Director do?

A marketing director is responsible for providing direction, guidance and leadership to a marketing department. They typically manage marketing of a business, organisation, particular product or group of products.

Marketing Director Role

Our company seeks a Marketing Director to lead our marketing department, providing guidance and direction. As our Marketing Director, you will be responsible for managing the marketing of our company and its products. You will evaluate current marketing strategies, plan new marketing activities, provide accurate briefs for marketing staff, and help our company increase its market share and profitability. Your duties will also include overseeing trade shows, events, and company conferences.

Marketing Director Duties

  • Overseeing the marketing department and its staff.
  • Assessing the effectiveness of our current marketing strategy and identifying opportunities.
  • Conducting market research on trends and product demand.
  • Developing marketing and ad campaigns and collaborating with advertising managers.
  • Building brand awareness and identifying new market segments and customers.
  • Overseeing our digital content and social media marketing.

Marketing Director Requirements

  • A Bachelor’s Degree in Marketing, Advertising, Digital Marketing, or Business Management.
  • A Chartered Institute of Marketing (CIM), Institute of Data and Marketing, or Chartered Institute of Public Relations accredited qualification.
  • Outstanding leadership and people management skills.
  • Proven experience running social media and digital marketing campaigns.
  • Ability to manage schedules and budgets.
  • Excellent copywriting and content marketing skills.

How to write a Marketing Director Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write a Marketing Director Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Job Description Advice - Guidance on How to Personalise a Marketing Director Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Marketing Director Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Marketing Director

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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